Al Ahly Extends Adidas Partnership Through 2030

Egyptian football powerhouse Al Ahly SC has confirmed the extension of its long-term partnership with adidas, with the sportswear brand set to remain the club’s official kit supplier until 2030.

The new agreement begins in the 2026/27 season and runs through to the end of 2029/30, covering four seasons under improved financial terms. Adidas will continue to supply official kits for all Al Ahly football teams, reflecting both the scale of the club’s following and its commercial weight across Egypt, the Middle East and Africa.

For Al Ahly, the deal represents a continuation of its commercial strategy to secure premium sponsorships that strengthen financial sustainability and reinforce its position as one of the most valuable sports brands in the region.

Kit partnerships are among the most visible and lucrative commercial assets for clubs, and securing adidas through 2030 ensures brand continuity while maximising long-term revenue stability.

The agreement also aligns with broader industry trends, where leading clubs are locking in extended partnerships with global sportswear companies to maintain predictable revenue streams and enhance brand visibility across international markets.

Al Ahly officials emphasised the importance of the deal in keeping pace with modern sponsorship and marketing standards. By renewing with adidas, the club maintains its association with a globally recognised football brand that complements Al Ahly’s ambition to expand its international profile.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.