AGL Renews West Coast Alliance

A successful two-year partnership with the West Coast Eagles will see AGL Limited extend its commitment as the club’s shorts sponsor until the end of 2020.

Under the new deal, AGL Limited will receive a range of digital and stadium assets, whilst also continuing to work with West Coast Eagles’ extensive business network to launch and promote their Business Energy Solutions program.

West Coast Eagles chief executive, Trevor Nisbett, said the club was excited to continue its strong relationship with AGL.

“We are thrilled to continue our partnership with AGL,” he said.

“Since our partnership started in 2017, we believe the relationship has not only been beneficial for both parties, but more importantly the WA community.

“AGL will continue to support some of our community programs, such as the AGL Metres for Meals campaign, which raised over $28,000 for Foodbank WA, equating to more than 50,000 meals to help tackle hunger across WA.

AGL General Manager Customer Markets, Kellie Benda, said: “Since we began our association with West Coast on July 2017 when we entered the WA retail gas market, our partnership has generated high levels of brand awareness.”

“We are also pleased to have welcomed Eagles fans and members as customers under our special AGL West Coast Eagles gas plan.

“It’s exciting to have the Eagles’ star midfielder Andrew Gaff back in 2019 as our player ambassador in a role he has held since the partnership commenced.”

Ms Benda said AGL remained committed to Western Australia and growing its business in the state.

“We are proud to demonstrate our commitment to the WA community through our partnership with the Eagles, complemented by our community partnership with Surf Lifesaving WA.

“Through this partnership, AGL donates funding and equipment to all 31 surf life saving clubs across WA.”