The AFL has announced an exciting new partnership with TCL Electronics, the world’s leading consumer electronics manufacturer.

As the Official TV & Whitegoods Partner of the Toyota AFL Premiership Season, TCL Electronics will also be the partner of Marvel Stadium’s TCL Supersuite.

This will allow key customers, suppliers, and retailers to experience the thrill of AFL up close and personal, with TCL Electronics hosting them throughout the year at various AFL events.

Commenting on the partnership, AFL executive general manager of customer and commercial, Kylie Rogers, said: “We are pleased to join forces with TCL Electronics, a global market leader in television and whitegoods.”

“The partnership will connect our fans to innovative consumer products and bring to life ways to enjoy and experience our game,” she said.

TCL Electronics ANZ managing director, Hawk Zhang, added: “TCL is absolutely thrilled to be the Official TV and Whitegoods Partner of the AFL, which is undoubtedly one of the most exciting sports on the planet.”

“We look forward to bringing together two brands that have a shared passion for peak performance, resilience, and the desire to inspire greatness,” Zhang said.

The announcement comes after the AFL partnered with Fanatics in a 10-year deal.