AEG and Marriott Bonvoy Renew Global Partnership

AEG, the global leader in sports and live entertainment, and Marriott Bonvoy, Marriott International’s travel and loyalty platform, have announced a multiyear renewal of their partnership. Initially launched in 2013, the collaboration now spans multiple continents and reaches millions of fans across arenas, festivals, and championship events.

The renewed agreement expands international reach, prioritises music experiences, and creates a more connected fan journey through new AXS touchpoints, AEG’s global ticketing platform.

Highlighting the partnership’s value for members, Marriott International executive vice president, Peggy Roe, said:“Our relationship with AEG helps us meet our members where their passions live – on arena stages, festival grounds and in the stands on game days.”

“This renewal deepens our commitment to music while maintaining our presence across some of the biggest moments in sports and live entertainment.

“Together, we’re making these incredible experiences even more accessible and rewarding for our members worldwide,” Roe said.

Expressing his enthusiasm about the partnership, AEG president and COO, Nick Baker added: “Live entertainment is a universal language, and our partnership with Marriott Bonvoy allows us to meet fans wherever their journeys take them – whether that’s a championship game, a sold-out arena concert, or a festival halfway around the world.”

“Together, we’re making it easier for fans to turn unforgettable events into extraordinary travel experiences,” Baker added

Marriott Bonvoy remains the exclusive hotel and hotel-loyalty partner of flagship AEG venues, including Crypto.com Arena in Los Angeles and Mercedes-Benz Arena in Shanghai, as well as The O2 in London and Uber Arena in Berlin.

The renewal also extends Marriott’s role as exclusive partner for four major AEG Presents festivals: Coachella Valley Music and Arts Festival, Stagecoach, All Points East, and Rock en Seine. Members will continue to access unique festival experiences and exclusive hospitality offerings.

Through integration with AXS, Marriott Bonvoy connects ticketed events with travel planning, offering fans relevant hotel offers and seamless access to venues worldwide.

The renewed partnership reflects a shared understanding of what modern fans value: convenience, premium experiences, and meaningful connections between live entertainment and travel. The collaboration enhances fan engagement across sports, music, and live entertainment, ensuring each event becomes part of a broader, memorable journey.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.