Adidas Invest resources into their fastest growing market

Adidas has expanded their partnership with China’s Ministry of Education (MOE) to empower youth and grassroots sports across China.

The deal dates back to 2015, with Adidas providing resources to the MOE’s training of over 17,000 teachers and support its summer and winter training camps for approx. 3,000 children.

The German clothing company has also donated more than 180,000 balls to over 3,000 schools across the country, enabling over 1 million students get more active and enjoy playing football.

This year, ten of China’s most talented young football players were selected to represent China in FC Bayern Youth Cup.

Last year, Adidas and MOE partnered with China Education Television (CETV) to launch an official TV series to teach young people football skills.

Managing director of Adidas Asia-Pacific and Greater China, Colin Currie said, “China’s participation in the FC Bayern Youth Cup World Finals provides an encouraging sign that our longstanding grassroots football partnership with the Chinese Ministry of Education is bearing fruit.”

“Adidas believes that, through sport, we have the power to change lives.

“We will continue to work closely alongside the MOE, as well as partners such as FC Bayern Munich and our extensive portfolio of world-class football assets, to help accelerate China’s football development and nurture a generation of future world-class talent.”

China remains Adidas’ fastest growing market recently posting 26% growth year-on-year for its Q1 earnings report.