Adelaide United Secures 1KOMMA5° as New Back-of-Shorts Sponsor

Adelaide United has announced a new multi-year partnership with renewable energy company 1KOMMA5°, which will see the firm become the club’s back-of-shorts sponsor for the A-League Men’s 2023/24 season. his deal marks a significant addition to the club’s sponsorship portfolio, aligning Adelaide United with a company that is rapidly expanding in the clean energy sector. Although the financial terms of the agreement have not been disclosed, it is expected to offer a commercial boost to the club while also reinforcing the team’s commitment to sustainability and forward-thinking initiatives.

The partnership offers 1KOMMA5° a valuable platform to enhance its brand visibility across the A-League’s growing audience. The company’s logo will appear prominently on the back of Adelaide United’s shorts throughout the season, giving it extensive exposure both in stadiums and during televised matches. The partnership also extends beyond physical branding, with digital activations planned across Adelaide United’s social media platforms and within matchday marketing efforts. This ensures 1KOMMA5° will have broad access to the club’s fanbase, further amplifying its message about the importance of renewable energy solutions.

Adelaide United’s Head of Commercial, Fabrizio Petrone, highlighted the significance of the partnership, stating, “Having both a global leader and a locally rooted company on our kits is a testament to the strength of this partnership.” 

Sports organisations are increasingly seek to connect with companies that drive positive change. Adelaide United’s partnership with 1KOMMA5° is a strong example of how clubs can leverage commercial agreements to also promote broader societal impacts.

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