Adelaide 36ers Extend Partnership with Good Drinks Australia

The Adelaide 36ers have announced a two-season extension of their partnership with Good Drinks Australia, a successful collaboration designed to elevate the fan and corporate hospitality experience at the Adelaide Entertainment Centre.

Under the renewed agreement, Good Drinks Australia will retain its naming rights to the popular Coors Cold Club while expanding its footprint to become the official naming rights partner of the club’s premium pre- and post-match function space, which will now be known as the Matso’s Legends Room.

The partnership builds upon a three-year foundational relationship, cementing Good Drinks Australia as the club’s Official Beer Partner and expanding product availability across selected corporate boxes, communal hubs like The Orb, and all official club functions.

The collaboration aligns premium beverage brands with elite basketball entertainment, offering commercial partners enhanced visibility and engagement opportunities across the National Basketball League season.

Commenting on the partnership, Adelaide 36ers CEO, Nic Barbato, said: “We’re delighted to extend our partnership with Good Drinks Australia for a further two seasons,”

“They have become an important part of our gameday offering, with the Coors Cold Club proving incredibly popular with our members, corporate partners and fans.

“The addition of the Matso’s Legends Room is another exciting step in the evolution of our hospitality experience.

“Good Drinks Australia has a fantastic portfolio of brands, and together we’re continuing to create premium experiences that make attending Adelaide 36ers games something special,” Barbato said.

For Good Drinks Australia, the ongoing alliance provides a targeted platform to connect with sports consumers across South Australia.

Good Drinks Australia national sponsorship manager, Kate Weekes, added: “Good Drinks is proud to continue our partnership with the Adelaide 36ers, a natural fit for a world-class brand like Coors.”

“The 36ers bring the kind of energy and passion that Coors is all about, and this season we’re excited to get even closer to their fans and to basketball supporters right across South Australia,” Weekes said. 

The Coors Cold Club provides a casual, laid-back viewing environment featuring cocktail food and beverage packages alongside special promotional offers.

Meanwhile, the newly branded Matso’s Legends Room delivers a hospitality experience incorporating a gourmet grazing menu, a 4.5-hour beverage package, and exclusive insights from players, coaches, and special guests, showcasing one of Australia’s premier craft beer brands to an engaged audience of members and corporate stakeholders.

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