Adelaide 36ers and Apex Steel Extend High-Value Partnership

The Adelaide 36ers NBL club has renewed its long-standing partnership with Apex Steel for an additional three years, extending the relationship through to the end of the NBL29 season.

This multi-year extension confirms the strength of one of the club’s most enduring commercial relationships and provides vital financial stability for the basketball organisation.

The agreement ensures the “Apex Steel logo will again feature prominently on the back of the Adelaide 36ers jersey,” a key piece of high-value broadcast and in-arena branding that has become a familiar part of the club’s presentation.

Highlighting the alignment beyond simple sponsorship, Adelaide 36ers CEO, Nic Barbato, said: “Apex Steel has been an incredible supporter of our club for a long time, and we are thrilled to continue this partnership for another three years.”

“Their belief in what we’re building is genuinely appreciated, and we’re proud to carry their brand on our jersey once again,” Barbato noted.

Apex Steel owner, John Konstandopoulos, confirmed this commitment, stating his organisation is delighted to extend its commitment to the 36ers for a further three seasons, expressing approval of the direction the club is heading in and the culture it is continuing to build, both on and off the court.

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