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A-Leagues Commercial Partnerships: Jets, Victory, More


With the A-League kicking off on 7 October, the teams have been busy finalising their partnerships for the 2022/23 season.

Here are the latest commercial deals.

Adelaide United:

Adelaide United have entered a partnership with South Australia-based Go Sunny Solar, beginning next year.

Go Sunny Solar will be the front-of-shirt sponsor for Reds’ youth teams.

Regarding the deal, Adelaide United commercial director, Adam Thomson, declared: “We’re delighted to welcome another South Australian company into the Adelaide United family.

“Being a local business and aligning its support of our Youth Teams is a win-win situation for both parties,” he said.

Brisbane Roar:

Brisbane Roar have announced a new partnership with sports radio broadcaster SENQ.

SENQ will broadcast every Roar home game, while players from both the men’s and women’s sides will feature on shows such as ‘Sportsday’ and ‘Breakfast with Pat and Heals’.

Recognising the importance of the deal, Roar general manager, Matt Smith, said: “Brisbane Roar is proud to be partnering with SENQ for the upcoming season, and we’re excited by the exposure opportunities this partnership will provide the Club while providing more football stories for our fans.”

“As a club we recognise we are needing to implement more storytelling of the club through our media and marketing, and we’re excited to announce a partnership with SEN to help us achieve this,” he added.

Melbourne Victory:

Miami-based private investor, 777 Partners, have agreed to provide Melbourne Victory with a substantial strategic investment to enable the club to grow.

Initial funding will look to attract and use analytics and player development to attract playing and coaching talent.

Victory will also hope to draw on the expertise and experience of other teams in the 777 football group.

777 Partners chose the Victory because, according to founder, Josh Wander: “Football is poised for tremendous growth in Australia, and on this basis, it is strategically important for our group to be here. Melbourne Victory with its success on the pitch and passionate, loyal fan base, is the perfect club for us.”

Victory also secured new budget airline Bonza as their principal partner and front-of-shirt sponsor in a four-year deal.

Newcastle Jets:

Newcastle Jets have renewed partnerships with two major Newcastle-based sponsors, Inspirations Paint and Ampcontrol.

The electrical engineering company, Ampcontrol, will be the front-of-shirt sponsor for Newcastle’s away and third kits for the upcoming season.

Commenting on the partnership, Ampcontrol CEO, Rod Henderson, said: “Sport is incredibly important for our people and community.”

“As Ampcontrol continues to strive for innovation, expanding into new industries, the opportunity to be a major sponsor for a second consecutive year speaks to the possibilities on the horizon for our business,” he added.

Inspirations Paint will be entering their eighth season as a partner of the Jets.

Western Sydney Wanderers:

Western Sydney Wanderers have extended their partnership with law firm Turner Freeman.

The partnership dates back to Wanderers’ second A-League season in 2013 and has been extended for a further three seasons.

Turner Freeman Lawyers will be the club’s official legal partner and co-major partner, with extensive signage at CommBank stadium, as well as on the Wanderers’ kit.

They have also pledged at $500 donation to the Asbestos Disease Research Institute for every goal the Wanderers score this season.

Discussing the partnership, Wanderers CEO, Scott Hudson, said: “We are very proud as a club to have developed a long-term relationship with the Partners of the Firm and are very excited to see what the partnership brings over the next three years.”

“Turner Freeman Lawyers have shown unwavering support for not only our club, but the Western Sydney region, and we would like to thank them for their ongoing loyalty and passion,” he said.

Western United:

Tasman Logistics have furthered their sponsorship of Western United to become the club’s first coaches’ partner.

The freight company will be the official sponsor of John Aloisi and his staff, with branding in the dugout and on coaches’ clothing.

On the decision to become the coaches’ partner, Tasman Logistics CEO, Ivan Vanis, said: “This year we decided to sponsor the coaching team as we felt that their leadership style and ability to build an amazing culture resonated with how our business operates.”

“John has done an amazing job with his team in his first year and we are very excited to be a part of their journey for the upcoming season,” he concluded.

For the previous collection of A-League partnerships, click here.

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