Sponsorships & Brands

logo
image
Sponsorship 2 min read

Essendon Bombers Announce AutoGrab as Official Training Partner

The Essendon Football Club has announced a multi-year partnership with AutoGrab, designating the...

image
Sponsorship 2 min read

NBA and Gillette Announce Partnership in Australia

The National Basketball Association (NBA) has announced a partnership with Gillette in Australia,...

image
Sponsorship 2 min read

Delaware North Secures Hospitality Agreement with Victoria Racing Club

Delaware North, a global leader in hospitality and entertainment, has announced a multi-year...

View All

Australia & New Zealand

logo
image
Australia / New Zealand 2 min read

Essendon Bombers Announce AutoGrab as Official Training Partner

The Essendon Football Club has announced a multi-year partnership with AutoGrab, designating the...

image
Australia / New Zealand 2 min read

NBA and Gillette Announce Partnership in Australia

The National Basketball Association (NBA) has announced a partnership with Gillette in Australia,...

image
Australia / New Zealand 3 min read

The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL

Since her debut in late November 2025, Chinese superstar Han Xu has staged...

View All

Women's Sport

logo
image
Women’s Sport 3 min read

The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL

Since her debut in late November 2025, Chinese superstar Han Xu has staged...

image
Women’s Sport 3 min read

Unrivaled Basketball Smashes Attendance Records in Philadelphia

Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...

image
Women’s Sport 3 min read

WNBPA and WNBA Agree to Free Agency Moratorium Amid CBA Impasse

The WNBA and the Women’s National Basketball Players Association (WNBPA) have reached an...

View All

Europe

logo
image
Europe 2 min read

Super League Announce Partnership with Boost Drinks

Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...

image
Europe 3 min read

Audi Revolut F1 Team Partners with ElevenLabs

Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its...

image
Europe 3 min read

WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation

WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...

View All

People Moves

logo
image
Staffing 2 min read

Tabcorp Appoints David Grossman as General Manager of Strategy

Tabcorp has appointed experienced sports executive, David Grossman, as its new General Manager...

image
Staffing 3 min read

World Rugby appoints Mark Robinson as Chief of Rugby

World Rugby has appointed former New Zealand Rugby chief executive, Mark Robinson, as...

image
Staffing 3 min read

Netball Queensland Recruits Damien Walker to its Board of Directors

Netball Queensland (NQ) has announced the appointment of Damien Walker, Director-General of the...

View All

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.