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Sponsorships & Brands
Hellmann’s Signs Multiyear Deal as Official NFL Sponsor in Australia
The National Football League (NFL) has secured a multiyear sponsorship agreement with Hellmann’s,...
Melbourne Stars Power Up Sustainability with Greenworks Australia Premier Partnership
The Melbourne Stars have announced a new Premier Partnership with Greenworks Australia, a...
Hockey Australia Secures 3-Year Partnership with BildGroup
Hockey Australia has announced a new three-year major partnership with BildGroup, an Australian-owned...
Australia & New Zealand
Adelaide 36ers Extend Partnership with Sports College SA
The Adelaide 36ers have announced the continuation of their successful partnership with Sports...
Hellmann’s Signs Multiyear Deal as Official NFL Sponsor in Australia
The National Football League (NFL) has secured a multiyear sponsorship agreement with Hellmann’s,...
Melbourne Stars Power Up Sustainability with Greenworks Australia Premier Partnership
The Melbourne Stars have announced a new Premier Partnership with Greenworks Australia, a...
Women's Sport
AFC Women’s Asian Cup 2026 Launches Multicultural Community Champions Program
The Local Organising Committee (LOC) for the AFC Women’s Asian Cup Australia 2026™...
Sensational League Announce Entertainment-Driven Women’s Football Competition Set for 2026
The Sensational League, a new 7v7 professional women’s football competition, will launch in...
Fernwood Fitness Launches Fernwood Unfiltered: A New Era in Women’s Health Conversations
Fernwood Fitness is stepping beyond the gym floor with the launch of its...
Europe
Arsenal Secures Multi-Year Fintech Partnership with Zilch
Arsenal Football Club has signed a multi-year agreement with UK-based consumer payments platform...
Liverpool FC Confirms Multi-Year Partnership with PayPal
Liverpool FC has entered into a global, multi-year agreement with PayPal, naming the...
FC Barcelona Secures ‘Zero-Knowledge Proof’ as Official Partner
FC Barcelona has confirmed a new technological partnership with Zero-Knowledge Proof (ZKP), a...
People Moves
Gold Coast SUNS Appoint Erin Phillips as GM of Women’s Football
The Gold Coast SUNS have confirmed the appointment of dual-sport pioneer and 2025...
Hawthorn Football Club Appoints Keegan Brooksby as General Manager
Hawthorn Football Club has moved to re-organise its AFLW operational structure, appointing Keegan...
New Zealand Cricket Returns $2.2M Surplus, Elects Mark Greatbatch as President
New Zealand Cricket (NZC) has announced a financial turnaround for the last financial...
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