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Sponsorships & Brands
Interstate Creative Partners Announces Partnership with RunGP
Interstate Creative Partners, a veteran brand agency with a 25-year heritage in motorsport,...
SEGA Plugs into L.A. LIVE as Official Partner for Fan Engagement
SEGA of America has announced a landmark partnership with L.A. LIVE, establishing the...
Tyrepower Returns to Naming Rights for Milestone Tasmania Super 440
Supercars has announced a renewed naming rights partnership with Tyrepower, securing the brand’s...
Australia & New Zealand
AFL and AFLPA Fast-Track Salary Cap for 2027 AFLW Season
The AFL and the AFL Players’ Association (AFLPA) are set to accelerate the...
Interstate Creative Partners Announces Partnership with RunGP
Interstate Creative Partners, a veteran brand agency with a 25-year heritage in motorsport,...
AFL Millionaire Club Doubles as Average Salary Hits $500,000 Mark
The AFL has witnessed an explosion in player earnings, with the number of...
Women's Sport
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Unrivaled Basketball Smashes Attendance Records in Philadelphia
Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...
Europe
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
Audi Revolut F1 Team Partners with ElevenLabs
Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its...
WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation
WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...
People Moves
Tim Roberts Appointed Essendon CEO
The Essendon Football Club has appointed current VP Tim Roberts as its new...
Tabcorp Appoints David Grossman as General Manager of Strategy
Tabcorp has appointed experienced sports executive, David Grossman, as its new General Manager...
World Rugby appoints Mark Robinson as Chief of Rugby
World Rugby has appointed former New Zealand Rugby chief executive, Mark Robinson, as...
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