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Sponsorships & Brands
International Skating Union Extends Four-Year Partnership with Two Circles to Elevate Media Rights and Production
The International Skating Union (ISU) has announced a four-year partnership extension with sports...
NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance
The National Basketball Association and the International Basketball Federation have reaffirmed their intent...
Brisbane Racing Club Extends Commercial Partnership with Cricks Highway
The Brisbane Racing Club has officially announced the renewal of its major...
Australia & New Zealand
Parramatta Eels Appoint Former St Helens Chief Executive Mike Rush as New CEO
The Parramatta Eels have officially appointed long-time St Helens CEO, Mike Rush, as...
NRLW Clinician Jess Stoll Calls for Targeted Commercial Investment and Player-Led Health Programs
St George Illawarra Dragons NRLW Head Physiotherapist and The Female Collective Director, Jess...
Brisbane Racing Club Extends Commercial Partnership with Cricks Highway
The Brisbane Racing Club has officially announced the renewal of its major...
Women's Sport
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
Europe
NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance
The National Basketball Association and the International Basketball Federation have reaffirmed their intent...
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
People Moves
Parramatta Eels Appoint Former St Helens Chief Executive Mike Rush as New CEO
The Parramatta Eels have officially appointed long-time St Helens CEO, Mike Rush, as...
CBS Sports CEO David Berson to Lead TNT Sports
The landscape of international sports broadcasting has experienced a corporate overhaul following...
Honda Racing Corporation Appoints Keiichi Yasuda as President and CEO Ahead of 2027 Season
Honda Racing Corporation has announced a leadership succession, with Keiichi Yasuda set to...
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