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Sponsorships & Brands
Racing NSW and Pony Club NSW Partner to Build Industry Pathways and Equine Welfare Programs
Racing NSW and Pony Club NSW have officially announced a partnership agreement designed...
Cricket Australia and Kookaburra Extend Long-Standing Partnership Through to 2030
Cricket Australia and iconic sports equipment manufacturer Kookaburra have officially announced a four-year...
Y Series Launches Limited-Edition NFL Collection to Capitalise on Historic Melbourne Regular-Season Game
Hill-Smith Family Estates wine brand Y Series, serving as the Official Wine Sponsor...
Australia & New Zealand
Racing NSW and Pony Club NSW Partner to Build Industry Pathways and Equine Welfare Programs
Racing NSW and Pony Club NSW have officially announced a partnership agreement designed...
Cricket Australia and Kookaburra Extend Long-Standing Partnership Through to 2030
Cricket Australia and iconic sports equipment manufacturer Kookaburra have officially announced a four-year...
Andrew Bogut-Backed Athoz Expands to Australia with Major NRL, NBL, and AFL Partnerships
Advanced athlete intelligence platform Athoz has officially announced its expansion into the Australian...
Women's Sport
AISReport Reveals Significant Gains in Female High-Performance Coaching Roles
Australian sport has recorded substantial progress in elite coaching development, with new data...
NSW Government Invests $500,000 in Play Her Way Grants to Drive Women’s Sports Participation
As part of the NSW Government's comprehensive four-year Play Her Way strategy designed...
WNBA All-Star Game Breaks League Attendance Record
The WNBA reached historic milestones as the 2026 WNBA All-Star Game at the...
Europe
FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...
London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth
The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...
Cadillac Formula 1 Team Appoints Marcin Budkowski as Team Principal
The Cadillac Formula 1 Team has announced a leadership transition, appointing veteran motorsport...
People Moves
Les Mills International Appoints Jason Paris as Chief Executive
Les Mills International has appointed corporate leader Jason Paris as its new CEO,...
Parramatta Eels Chief Executive Jim Sarantinos to Step Down at Conclusion of 2026 Season
The Parramatta Eels have announced that chief executive officer, Jim Sarantinos, will step...
Tennis Australia Marketing Executive Britt Wickes Appointed Executive Director of Tropfest
Tropfest, Australia’s iconic short film festival, has announced the appointment of former Tennis...
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