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Sponsorships & Brands
National Hockey League and Sofascore Announce Multiyear Global Partnership to Revolutionise Digital Fan Analytics
The National Hockey League has entered into a multiyear global partnership with sports-technology...
Western Sydney Wanderers and Westfield Announce Two-Year Partnership Extension and Co-Major Shirt Sponsorship
Western Sydney Wanderers FC have announced an extension of their long-standing partnership...
Bridgestone Appointed Official Tyre Supplier and Title Sponsor for Formula E GEN4 Era
Formula E has secured a partnership with Bridgestone Corporation, appointing the global manufacturing...
Australia & New Zealand
Sydney Roosters NRL Grand Final Triumph Delivers 4.29 Million Viewers for Nine Network
The Nine Network has reinforced its dominant position in Australian sports broadcasting, securing...
Toyota Good for Footy Raffle Sets Record-Breaking Fundraising Benchmark for Grassroots AFL Clubs
The 2026 Toyota Good for Footy Raffle has achieved a record-breaking financial milestone,...
Western Sydney Wanderers and Westfield Announce Two-Year Partnership Extension and Co-Major Shirt Sponsorship
Western Sydney Wanderers FC have announced an extension of their long-standing partnership...
Women's Sport
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
FIBA Foundation Publishes Landmark Women in Basketball Oral History Report to Safeguard Sport Heritage
The FIBA Foundation has officially released its oral history report titled "Through Their...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
Honda Racing Corporation Appoints Keiichi Yasuda as President and CEO Ahead of 2027 Season
Honda Racing Corporation has announced a leadership succession, with Keiichi Yasuda set to...
Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness
Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...
PGA Tour Appoints Ryan Holcomb as SVP and Head of Original Content
The PGA Tour has appointed former Box to Box Films executive Ryan Holcomb...
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