Latest News
Sponsorships & Brands
Richmond and Essendon Partner with Tourism WA for Two-Year “Dreamtime at Maali” Series in Perth
The Richmond and Essendon Football Clubs, in partnership with Tourism Western Australia and...
Melbourne Storm Announce adidas as Official Apparel Partner
Melbourne Storm has finalised a multi-year commercial agreement naming global sportswear brand adidas...
Sydney Sixers Signs Waterdrop as Official Hydration Partner
The Sydney Sixers have secured a one-year commercial partnership with global hydration brand...
Australia & New Zealand
New Zealand Cricket Secures Record Attendance as Eden Park Sells Out Fourth T20I Against India
New Zealand Cricket (NZC) has confirmed a complete venue sell-out for the...
Richmond and Essendon Partner with Tourism WA for Two-Year “Dreamtime at Maali” Series in Perth
The Richmond and Essendon Football Clubs, in partnership with Tourism Western Australia and...
Melbourne Storm Announce adidas as Official Apparel Partner
Melbourne Storm has finalised a multi-year commercial agreement naming global sportswear brand adidas...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Bond University Appoints Former AOC CEO Fiona de Jong as Director of Sport
Bond University has appointed former Australian Olympic Committee (AOC) CEO and proud university...
PUMA Appoints Arne Arens as Chief Commercial Officer to Lead Global Marketplace Strategy
German sportswear giant PUMA SE has announced the appointment of Arne Arens as...
Two Circles Appoints Media Rights Veteran Augustine Tan to Lead APAC Expansion
Global sports and entertainment agency Two Circles has officially appointed industry veteran Augustine...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.