WISS Industry Development & Masterclasses

Thursday 22 October 2026

From leadership insight to practical action.

The Women in Sport Summit continues on Thursday with a dedicated industry development program exploring how sporting organisations, brands and athletes can translate influence into sustainable growth.

Building on Wednesday’s leadership and commercial discussions, the second main summit day brings delegates together for two practical masterclasses focused on digital engagement and athlete partnerships.

Through facilitated discussion, practical exercises and shared industry insights, participants will develop approaches they can apply within their organisations.

Morning | Digital Influence & Commercial Growth in Women’s Sport

Explore how content, storytelling and community engagement can build audiences, strengthen sponsor value and create commercial opportunities. Participants will work towards a practical digital action plan for their organisation or athlete brand.

Afternoon | Athlete Partnerships & Commercial Impact

Explore how athletes, sporting organisations and brands can create effective partnerships through shared objectives, authentic storytelling and purposeful activation. Participants will work towards an athlete partnership brief with clear goals and measures of success.

Registration: $99 including GST per masterclass.
Attend either session or join both for the full-day program.