Newcastle United Secures Landmark Global Partnership with Coca-Cola

Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the club’s official soft drinks partner alongside naming rights for the popular St. James’ STACK fanzone.

The multi-year partnership combines traditional beverage category rights with high-impact physical activations at the club’s premier entertainment hub adjacent to St. James’ Park. Under the arrangement, Coca-Cola will act as the presenting partner of St. James’ STACK, supercharging the matchday atmosphere through live music performances, interactive fan zones, game-day giveaways, and exclusive VIP hospitality experiences.

Commenting on the partnership, Newcastle United’s chief revenue officer, Dave O’Connor, said: “Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United.”

“Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together.

“From elevating the matchday experience at St. James’ STACK to connecting with new audiences around the world, we’re excited about what we can create together,” he said.

Echoing these sentiments, general manager at Coca-Cola Great Britain and Ireland, Dusan Stojankic, added: “Newcastle United is a club that represents far more than football.”

“From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it.

“Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together,” he said.

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