Adelaide 36ers Extend Partnership with Sterling Homes for NBL27 Season

The Adelaide 36ers have extended their partnership with leading South Australian home builder Sterling Homes for the NBL27 season.

Under the renewed agreement, Sterling Homes will maintain a prominent brand presence at all home fixtures throughout the competition, highlighted by its ongoing support of the club’s marquee Born to Build Construction Industry Round when the 36ers host Melbourne United at the Adelaide Entertainment Centre on October 7.

Welcoming the extension, and emphasising the shared corporate values underpinning the collaboration, Adelaide 36ers CEO, Nic Barbato, said: “Sterling Homes is an organisation that shares our commitment to excellence, community and building for the future, so we’re thrilled to continue our partnership into a second season.”

“We’re proud to partner with a South Australian business that has earned the trust of so many people over a long period of time, and we’re excited to continue creating meaningful experiences for our members, fans and corporate partners together.

“The Born to Build Construction Industry Round is a fantastic opportunity to celebrate the people and businesses that help shape our state, and we’re pleased to have Sterling Homes playing such an important role in that event.”

Sterling Homes business development manager, Tom White, noted that renewing the alliance following a successful inaugural year was a straightforward commercial decision.

“After a strong first year together, renewing this partnership was an easy decision.”

“The Adelaide 36ers are a club built on passion, performance and genuine community connection, and those are exactly the qualities we value at Sterling Homes.

“There’s a real alignment between what the 36ers bring to the court and what we bring to the homes we build – quality, consistency and a commitment to doing things properly.

“We’re looking forward to another strong season alongside the club and its supporters.

“With 65 industry awards and a range that spans everything from first homes, investment properties, affordable family homes right through to fully custom builds, we’re committed to delivering homes that reflect the diverse needs of South Australians and partnering with the 36ers is a great way to keep investing in the community we’re proud to be part of,” White said. 

Founded in 1975, Sterling Homes boasts a 51-year operational history, having constructed over 15,000 properties across South Australia while collecting 65 Housing Industry Association and Master Builders Association awards. The partnership aligns two established local entities committed to regional growth, community engagement, and high-performance standards.

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