Red Energy Renews Naming Rights Partnership with Bendigo Stadium Limited in Four-Year Extension

Red Energy has announced a four-year extension of its naming rights partnership with Bendigo Stadium Limited.

The renewed commercial agreement secures the continued operation of the Red Energy Arena moniker, cementing a high-visibility sponsorship relationship that originally established the prominent branding rights and now extends the overall tenure to a total of eight years.

The announcement arrives at a pivotal operational juncture for the multi-purpose facility, which boasts an extensive upcoming calendar of major national sports and entertainment events, highlighted by the forthcoming NBL Blitz alongside elite basketball, netball, and diverse community programs designed to drive significant regional economic activity.

Commenting on the extension, chief customer officer at Red Energy, Martin Exelby, said: “We’re incredibly proud to continue our partnership with Bendigo Stadium Limited and the Bendigo community for another four years.”

“As a 100% Australian-owned energy retailer, supporting regional communities is part of who we are. Bendigo has been an important community for Red Energy for many years, and we’re excited to continue backing a venue that brings people together through sport, entertainment and community events.”

Echoing these sentiments, and emphasising the collaborative alignment between the two entities. CEO of Bendigo Stadium Limited, David Elliott, added: “We’re delighted to extend our partnership with Red Energy, a company that genuinely shares our commitment to supporting the Bendigo community.”

“Red Energy has been more than a naming rights partner; they’ve been an active supporter of our vision to create a venue that delivers outstanding experiences for our community while attracting major events to the region.”

 As the venue prepares to welcome hundreds of thousands of visitors for high-profile fixtures such as the upcoming NBL Blitz, the extended partnership ensures that Red Energy Arena will remain a premier cornerstone of regional sporting infrastructure, driving commercial growth, tourism, and community engagement across central Victoria for years to come.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.