Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034

Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership, ensuring that Sky remains the exclusive home of the sport in the UK, Ireland, and Italy well into the next decade.

The agreement takes the partnership in the UK and Ireland through the 2034 season, while fans in Italy will have exclusive access through 2032.

The deal locks in long-term revenue and stability in three of its most established and high-growth markets. The renewal follows a record-breaking 2025 season in the UK and Ireland, which saw 162 million viewer hours—the highest in the broadcaster’s history.

F1 president and CEO, Stefano Domenicali, praised Sky’s “world-leading approach” to broadcasting, noting that their talent and analysis have been pivotal in growing the sport’s reach.

Market-Specific Deal Durations and Coverage

The partnership ensures that Sky will continue to broadcast every session—including practice, Qualifying, Sprint races, and Grands Prix—across its primary sports channels and the NOW streaming service.

• UK and Republic of Ireland: The agreement is extended for an additional five seasons, covering every race through 2034. Free-to-air access is maintained for highlights of every race and live coverage of the British Grand Prix.
• Italy: The partnership is secured through 2032. Every Grand Prix will air live on the Sky Sport F1 channel, with the Italian Grand Prix and several other rounds also broadcast live on the free-to-air channel TV8.

Record Growth and Demographic Shifts

Data from the 2019–2025 period highlights a dramatic shift in the F1 audience profile under Sky’s stewardship. In the UK and Ireland:

• Total Viewing: Increased by 90% since 2019.
• Younger Audiences: Under-35 viewership has surged by 120%.
• Female Viewership: Has more than doubled over the same period.

In Italy, the 2026 season has opened with a 25% rise in viewership, driven by the strong performance of Ferrari and the rise of Kimi Antonelli. Antonelli’s maiden victory at the Chinese Grand Prix drew a combined audience of 2.6 million viewers across Sky and TV8.

Strategic Content Expansion

Emphasising the role of British talent and rising stars like Antonelli in the sport’s future, Group CEO of Sky, Dana Strong, said: “We’re proud of the role we’ve played in supporting the sport’s growth through world-class storytelling, innovation and long-term investment.” 

The agreement extends beyond the flagship F1 championship to include the entire motorsport ladder. Sky will maintain exclusive rights to Formula 2, Formula 3, F1 ACADEMY, and the Porsche Supercup.

Furthermore, the deal includes F1 Kids, a specialized broadcast product designed to engage younger viewers with bespoke graphics and analysis.

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