Tennis Australia Appoints Nexo as Official Crypto Partner

Tennis Australia has secured a new partnership with digital assets platform Nexo, appointing the company as the first Official Crypto Partner of the Australian Open and the broader Summer of Tennis calendar.

The agreement extends beyond the Australian Open to include the United Cup, Brisbane International, Adelaide International, Canberra International and Hobart International, giving Nexo year-round visibility during Australia’s peak tennis period.

Tennis Australia chief commercial officer, Cedric Cornelis, said the partnership aligned with the organisation’s broader innovation agenda.

“We’re excited to welcome Nexo to the Australian Open family.”

“As a brand built on innovation, expertise and next-generation thinking, Nexo is a natural fit for the AO and our events across the Summer of Tennis,” Cornelis said. 

He added that the Coaches Pod would shine a light on the strategy and teamwork at the heart of elite tennis.

Nexo Co-founder, Antoni Trenchev, positioned the deal as a values-led alignment.

“The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself.”

“Our partnership reflects a shared commitment to disciplined performance and long-term thinking,” Trenchev said. 

The deal reflects Tennis Australia’s continued willingness to engage with emerging technology sectors, while offering Nexo access to one of the most globally recognised annual sporting events.

At the Australian Open, Nexo’s most prominent asset will be the Nexo Coaches Pod, with branding across on-court coach areas at Rod Laver Arena, Margaret Court Arena, John Cain Arena and Kia Arena.

The Coaches Pods are positioned as a broadcast-facing feature, designed to highlight tactical decision-making and performance strategy, providing a clear integration point for fans watching both in-venue and via broadcast.

Additional exposure will come through on-court signage and speed-serve displays at selected Summer of Tennis events, embedding the brand across multiple broadcast touchpoints during the season.

From Nexo’s perspective, the partnership provides access to a global audience at scale. The Australian Open consistently ranks among the most-watched annual sporting events worldwide, making it an attractive platform for brands seeking international reach and association with high-performance sport.

The agreement also reflects a broader trend across global sport, where rights holders are cautiously re-engaging with crypto and fintech partners following market volatility in recent years. 

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