Tasmania Devils Announces New Balance as Apparel Partner

Tasmania Football Club (Tasmania Devils) has announced New Balance as its inaugural on-field apparel partner, announcing a five-year agreement that will see the Club’s athletes, staff and supporters outfitted in New Balance performance and supporter wear from 2026.

The partnership marks a major milestone in the establishment of the AFL’s newest Club, aligning Tasmania Football Club with a brand known for craftsmanship, innovation, and high-performance athletic design. The partnership will be delivered in collaboration with Belgravia Apparel, New Balance’s elite teamwear partner across Australasia.

Commenting on the partnership, Tasmania Football Club CEO, Brendon Gale, said: “Partnerships will play a vital role in building the foundation and future success of our Club.” 

“We’re committed to aligning with organisations that share our values, our pursuit of excellence and our deep connection to community.

We’re proud to welcome New Balance as our inaugural apparel partner, a brand that embodies performance, innovation and authenticity in equal measure.

“We also welcome Belgravia Apparel, whose expertise in designing and delivering elite performance and supporter apparel ensures our players and fans are represented at the highest standard,” Gale said.

Tasmania Football Club general manager commercial & partnerships, James Creak, said the partnership reflects the Club’s commitment to quality, identity and connection.

“Our apparel partner is an extension of who we are as a Club.” 

“This partnership is not just about brand alignment it’s about delivering products our athletes, staff, members and fans want to wear.

“We look forward to seeing our VFL and VFLW teams take the field in New Balance kit in 2026,” Creak said.

The first New Balance product available to supporters will be the final release of Foundation Jumpers, including sleeveless, long-sleeve and personalised editions, available for order in the coming weeks.

New Balance Australia regional general manager, Dean Howard, said the brand was proud to back the Club at a defining moment for Tasmanian football.

“New Balance is proud to join the Tasmania Football Club at the start of an exciting new era.” 

“We share the Club’s commitment to performance, innovation and community.

“Together with Belgravia Apparel, we look forward to delivering world-class apparel for athletes and supporters and helping to build something truly special for the state,” Howard expressed.

Playing kit and training apparel design is currently underway and will be available for purchase in early 2026.

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