QMS Announce 2026 Winter Olympics and Paralympics Partnership

Leading digital outdoor media company QMS has announced its partnership packages for the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games.

The announcement was made during a special event at the iconic Sydney Opera House, attended by key stakeholders including major advertisers, agencies, and representatives from the Australian Olympic Committee (AOC) and Paralympics Australia (PA).

As the official outdoor media partner for the Australian Olympic and Paralympic Teams, QMS aims to provide a robust digital out-of-home solution for brands eager to engage with the Australian audience amidst the electrifying atmosphere of the Games.

This venture builds on the success of the Paris Games Network, which reportedly achieved a 24% increase in campaign impact for partners while driving significant uplift across vital brand metrics.

The Milano Cortina Winter Games Network is anticipated to reach approximately 77% of metropolitan Australians, presenting an unparalleled opportunity for brands to forge connections at scale. By leveraging the expansive network of digital assets, QMS is positioning itself to enhance the visibility of partner brands throughout this globally significant event.

Expressing pride in continuing support for Australia’s Winter Olympic and Paralympic teams, chief executive officer of QMS John O’Neill, said: “Following the success of the Paris 2024 Summer Games, we’re excited to be back working hand-in-hand with the AOC and PA as we engage, inspire and unite all Australians outdoors through the power of winter sport.”

Highlighting the significance of Milano Cortina 2026 for Australia’s Winter Olympic movement, asserting that the stories of Aussie winter athletes would resonate deeply with the nation, CEO of the AOC Mark Arbib, said: “In QMS, we have a partner who not only understands the power of those stories but has the scale and creativity to bring them to life across the country.”

Stressing the importance of sharing the inspiring stories of Australian Paralympians to a wider audience, CEO of Paralympics Australia Cameron Murray, concluded: “We are thrilled to have QMS back in our Paralympics Australia family for the Milano Cortina Winter Games.” 

The Milano Cortina Games will commence on 6 February 2026, featuring over 2,900 athletes from 93 countries who will compete across 116 medal events in 16 Olympic disciplines.

The Winter Paralympics will follow suit, beginning on 6 March 2026, showcasing 600 athletes vying for 79 medals in six Paralympic sports. Australia is set to send a contingent of around 60 Olympians and 14 Paralympians.

With these exclusive partnership opportunities now available, QMS is positioned to leverage its extensive digital infrastructure in support of the Milano Cortina 2026 Winter Games, setting the stage for an impactful engagement with Australian audiences as athletes compete on the world stage.

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