Red Sox Announce LG Electronics USA as TV Sponsor

LG Electronics USA and the Boston Red Sox have announced a groundbreaking multi-year partnership, making LG the “Official TV Partner of the Boston Red Sox.”

This collaboration, brokered by ANC, marks the first fully integrated marketing partnership between LG and the Red Sox, leveraging LG’s cutting-edge commercial and consumer display technologies to enhance the Fenway Park experience for fans.

Building on their longstanding relationship with Fenway Sports Group, ANC, a sports and entertainment venue solutions and marketing agency, played a pivotal role in bringing this partnership to life.

Beyond LED digital signage, the agreement establishes a multi-year marketing platform that opens the door for future LG product integrations, including the placement of LG TVs in premium areas of Fenway Park.

Commenting on the partnership, chief marketing and partnership officer of the Boston Red Sox, Troup Parkinson, said: “The Boston Red Sox are thrilled to welcome LG Electronics as the Official TV Partner of the club.”

“Through our valued partnership with ANC, we’re proud to bring an industry leader like LG into the Red Sox family.

“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” Parkinson said.

LG Electronics USA head of media entertainment solutions marketing, Phil Lubell, added: “We are honored to be the Official Television Partner of the Boston Red Sox.”

“Year after year, LG OLED TVs consistently receive rave reviews for their lifelike and immersive picture quality and sound. That’s why we’ve been the Worlds’ Number 1 brand of OLED TVs for the past 12 years,” Lubell said. 

ANC, which recently formed an official alliance with LG to drive revenue and innovation for North American sports and entertainment venues, played a key role in structuring and negotiating this historic partnership.

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