Sponsorship 1 min read

Collingwood and Emirates Extend Longest AFL Partnership

Written by MOS Editorial Team

Published on 13 December 2024

Collingwood Football Club and Emirates have announced a renewed partnership, for a further five years, extending one of the longest-standing relationships in Australian sport. The collaboration, which began in 1999, has seen Emirates feature prominently as Collingwood’s principal partner and their logo displayed on the club’s guernsey for over two decades.

Under the extended agreement, Emirates will remain a key supporter of the AFL club, continuing to leverage its sponsorship to connect with Australian and international audiences. The partnership has demonstrated a model of longevity and mutual benefit, with both organisations benefiting from their shared values and commitment to excellence.

Collingwood President Jeff Browne expressed the club’s appreciation for Emirates’ enduring support, highlighting the alignment of the two organisations’ global ambitions. Emirates, which invests heavily in sports sponsorship worldwide, has reaffirmed its commitment to Australian sport through its continued association with Collingwood.

The renewed partnership also reflects Collingwood’s sustained efforts to maintain commercial strength and global recognition, particularly in the competitive sponsorship market.

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