Riyadh Season Secures Multi-Year Global Partnership with DAZN

The Riyadh Season, an annual cultural and entertainment festival in Riyadh, Saudi Arabia, has formed a multi-year partnership with DAZN, a leading sports streaming platform. This collaboration aims to position the Kingdom as a global hub for entertainment and sports.

As part of the agreement, DAZN will have exclusive worldwide rights to the Riyadh Season, except in the Middle East and North Africa (MENA), where it will operate on a co-exclusive basis. DAZN will serve as the brand’s host broadcaster, helping to enhance the festival’s visibility.

The Riyadh Season offers various events, including concerts, sports competitions, cultural exhibitions, and interactive experiences. With DAZN’s involvement, the festival will feature exclusive broadcasts of major sporting events, including boxing bouts and fight nights branded under the Riyadh Season. Notably, this aspect of the deal excludes the MENA region.

This partnership supports Saudi Arabia’s Vision 2030 initiative, which aims to diversify the economy and improve the cultural landscape. DAZN’s presence in the region will help boost the festival’s appeal and engage both local and international audiences.

By leveraging DAZN’s technology and reach, the Riyadh Season is set to provide exciting new experiences for fans, ultimately contributing to the Kingdom’s goals of promoting tourism and driving economic growth through top-tier events.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!