Manchester United has launched its latest third kit with a bold marketing campaign that blends football with Hollywood flair. In collaboration with Adidas, the club enlisted Irish actor Barry Keoghan to star in a marketing video that serves as a love letter to Manchester United, celebrating the club’s rich history and global cultural impact.
CAMPAIGN TITLE: adidas x Manchester United “Originals United”
CREATIVE AGENCY: Homeground
CREATIVE DIRECTORS: Charlie Parker & Jonny Marsh
EXECUTIVE CREATIVE DIRECTORS: Henry Scotland & Rachid Ahouiyek
SOCIAL LEAD: Dom Chew
DESIGN DIRECTOR: David Missen
BUSINESS LEAD: Nico Tuppen
ACCOUNT TEAM: Lottie Tonks
AGENCY PRODUCER: David Sluszny
PRODUCTION COMPANY: We Go Again
DIRECTOR: Tom Day
PRODUCER: Carl Mason
DOP: Arthur Lok
STEADICAM: Gary Kent
GAFFER: Ritvik Tyagi
ART DIRECTOR: Alex Walmsley
STYLIST: Emma-Jade
EDITOR: Jack Cantrell
POST PRODUCTION: ELMNTL
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