Coca-Cola Europacific Partners Secures Multi-Year Deal with WNBL

Australia’s Women’s National Basketball League (WNBL), has recently entered into a multi-year partnership with Coca-Cola Europacific Partners (CCEP), giving the beverage giant the title as the league’s official hydration partner for the next three years. This collaboration, spanning from the ongoing 2023–2024 season to the 2025–2026 season, encompasses CCEP’s leading brands, Powerade and Mount Franklin.

CCEP’s commitment to fostering equal opportunities both within its workforce and on a global scale is evident in this partnership with the WNBL. The company, with a storied history of supporting sports and community organisations, is set to make a significant impact by providing substantial quantities of essential equipment and hydration supplies to participating clubs. This includes items such as drink bottles, barrels, and eskies.

Melissa Thompson, General Manager of Marketing Activations at CCEP, expressed enthusiasm about the collaboration, stating, “Basketball is the second most popular sport worldwide and the fastest-growing summer sport in Australia. We’re delighted to welcome the WNBL into the CCEP family and to continue to support women in sport, while delivering added value for our customers. We recognise the significance of seeing a level playing field, which was highlighted at the recent FIFA Women’s World Cup which Coca-Cola were proud sponsors of.”

“At CCEP, we’re committed to building a workplace that embraces inclusion, diversity and equity and these principles guide our approach to partnerships and sponsorships.”

Christy Collier-Hill, Head of the WNBL, added, “This is a huge milestone for our league and marks the first time that, collectively, clubs will receive product and equipment without incurring costs,” she says. “Not only does that support their performances on and off the court, but it also assists with league sustainability and growth. CCEP is yet another world-renowned brand showing faith and confidence in the league and basketball in general in Australia, and our partnership will help drive the sport to new heights.”