UFC has announced a new partnership with Delgados Tequila Soda, making them the official tequila soda of UFC in Australia and New Zealand.

The partnership will have year-round activity across Australia and New Zealand, including live event integration at two UFC events in the region and VIP Sweepstakes featuring highly in-demand tickets to UFC 284: MAKHACHEV vs. VOLKANOVSKI as well as UFC event viewing parties.

Commenting on the partnership, UFC vice president of global partnerships, Nick Smith, added: “We are absolutely delighted to welcome Australia’s Tequila Soda pioneers Delgados into the UFC fold as the Official Tequila Soda of UFC across Australia and New Zealand.”

“This partnership has culture and lifestyle at its core, and we cannot wait to introduce our fans to this refreshing drop and the ‘Sin Problemas’ ethos.

Superdrop director, Ewen Pettit. Added: “We are thrilled to partner with the cultural juggernaut that is UFC, and we’re beyond excited to introduce their loyal fans to our delicious and refreshing tequila ready-to-drink beverage, Delgados Tequila Soda.”

“Just like our product, UFC is as real as it gets. We have a full calendar of events, activations and promotions that will truly connect with our drinkers and UFC fans. We can’t wait to get started, as all roads lead to Perth in February for UFC 284,” Pettit said.

The news comes after UFC announced a new US-based marketing partnership with Spirit of Gallo’s New Amsterdam Vodka.