Spanish top-flight football league, LaLiga, has become the world’s first football league to launch its own official store on Amazon, with over 1,600 licensed products to be available.
The platform will feature merchandise from 13 of the league’s clubs, being Athletic Bilbao, Cadiz CF, Celta Vigo, Deportivo Alaves, Getafe CF, Granada CF, Levante UD, RCD Espanyol, RCD Mallorca, Real Betis, Real Sociedad, Osasuna, and Villarreal CF, with Atletico Madrid, Barcelona, and Real Madrid not included on the store.
The products will be available in the UK, Germany, Italy, and France, initially, with reports the list will expand in future throughout 2022, with the league also hoping to bring Real Madrid, Barcelona, and Atletico Madrid onboard in 2022.
LaLiga executive director, Oscar Mayo, said: “For LaLiga, it’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools in order to bring our league closer to our fans around the world.”
“Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs.
“For now, we have 13 LaLiga Santander clubs participating in this project, with the LaLiga store to launch from December 29th in the United Kingdom, France, Italy and Germany.
“Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022,” Mayo said.
