888sport, a multinational online sports gambling company, will continue as the official sports betting partner of the National Football league (NFL) in the UK and Ireland until 2025.
The new agreement will expand on the pair’s previous sponsorship deal which has spanned over the last two seasons.
The deal will see 888sport’s logo presented on the exterior of Tottenham Hotspur Stadium and Wembley Stadium, as well as on LED advertising boards and throughout fan zones.
In addition, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor.
Across social channels, 888sport will also broadcast video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.
888sport’s vice president and head of sport, Kieran Spellman, said: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland.”
“Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers.
“We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season,” said Spellman.
888sport’s director of international marketing and head of sponsorships, Pedro Barreda, said that the partnership was a step forward in strengthening their presence across core markets in the UK and Ireland.
“Making us the NFL’s official betting partner for many years to come,” said Barreda.
National Football League, UK Senior director of commercial, Michelle Webb added: “We are very pleased to be continuing and expanding our partnership with 888sport.”
“We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience,” said Webb.
