49ers to open team-themed fitness centre in San Jose
The San Francisco 49ers want fans to experience the same brand of training their players go through on a regular basis, and they’re going to do it by launching a 49ers-themed public gym in San Jose.
This clever move not only provides another level of access to 49ers fans, but it also allows fitness enthusiasts to train like NFL players, opening up another channel of membership growth for the club.
Founder of 24 Hour Fitness, Mark Mastrov, has teamed up with the 49ers to help deliver the product to the general public this year, with memberships going for as little as $49 per month.
“49ers Fit is going to be cutting edge in every sense of the word and we’re going to leverage our unique organizational assets in ways that will make 49ers Fit one of the most dynamic gym experiences in the country,” 49ers president Al Guido wrote in a statement.
“Mark and his team are based in the Bay Area and know exactly what people want out of their gyms so we are excited to work with them to bring 49ers Fit from a vision to reality.”
The new fitness centre will feature amenities that have become standard in gyms across the globe, however, members will have access to the recovery options NFL players use, like cryotherapy and hydromassage.
The gym will also have a team store and a 40-yard turf area for sprint work.
Mastrov is confident this will be a huge leap forward for health and fitness facilities in the area.
“Without a doubt, 49ers Fit is going to be considered the most innovative health & fitness facility in Northern California,” he said in a statement.
“No gym in the Bay Area will offer the combination of high-end amenities and affordability found at 49ers Fit, truly making it a gym like no other.”