HomeBasketball‘2K Beats: The Search’ Announced

‘2K Beats: The Search’ Announced

‘2K Beats: The Search’ Announced

2K Beats and SoundCloud have teamed up with the NBA to discover the next generation of musical talent.

2K senior manager of global partnerships and music licensing, David Kelley, said: “The NBA 2K soundtrack has evolved in recent years as a true platform for music discovery, where our players can experience tracks from new and aspiring musicians to some of the biggest global superstars out there,”

Aspiring artists can submit their original music, with the potential to have their music played in-game during the NBA’s 2021-22 season.

“This year, we are collaborating with SoundCloud, a top discovery platform for independent music and a leader in the industry as one of the most artist forward platforms out there.

“By joining forces with them, NBA 2K is looking to inspire these artists to create new music that has an impact and gives them the potential opportunity to be heard by millions of our players.

“We’ve seen incredibly diverse and amazing talent uncovered through ‘2K Beats: The Search’ already, and we can’t wait to hear what’s next,” Kelly said.

SoundCloud global vice president of brand partnerships, Shauna Alexander, believes this initiative will connect artists to a new audience.

“SoundCloud’s role in breaking music and connecting a young, diverse, and influential community of artists and fans is unrivalled.

“Coupled with the NBA 2K soundtrack, a top place to uncover what’s new in music, ‘2K Beats: The Search’ offers artists on SoundCloud an incredible opportunity to reach a wider audience and engage with new fanbases,” She continued.

She hopes this year will be just as successful as the past two years the competition has run.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.