YoPRO Launches Inaugural Australian Open Partnership

YoPRO, Australia’s leading protein yoghurt brand, has announced its partnership with the Australian Open for the 2026 tournament.

The collaboration is significantly supported by the on-site activation debut of YoPRO’s Global Ambassador and World No.1 tennis player, Carlos Alcaraz, positioning the brand at the intersection of elite performance and mass consumer health.

The partnership with Tennis Australia signals YoPRO’s long-term commercial commitment to major Australian sporting moments. The Australian Open provides a globally recognisable stage to reinforce the brand’s position as a premium protein snack for exercise enthusiasts and high-performance athletes alike.

Commenting on the announcement, Tennis Australia chief commercial officer, Cedric Cornelis, said: “We’re thrilled to welcome YoPRO to the Australian Open family.”

“This collaboration brings together two brands committed to performance, wellbeing and pushing boundaries.

“YoPRO’s innovative approach and athlete-first mindset, highlighted by their work with Carlos Alcaraz, will help us deliver fresh, dynamic experiences for fans and players at Melbourne Park.

“We look forward to building this partnership and creating impactful activations at AO 26 and beyond,” Cornelis said.

The involvement of Carlos Alcaraz is pivotal to the global commercial messaging.

His presence at the Australian Open marks his first on-site activation in this role, providing a unique draw for fans and media.

Confirming their shared philosophy, head of marketing at Danone Saputo Dairy Australia (YoPRO), Xavier Gonzalez, noted: “With Carlos Alcaraz stepping into his role as our Global Ambassador, we are celebrating a shared belief in the power of progress.”

The commercial strategy centres on immersive, high-energy activations across Melbourne Park to engage fans and drive product sampling.

Key fan-facing initiatives include the NetClub served up by YoPRO, a pickleball experience for fans to move, compete and recover, and the YoPRO Progress Station, which will serve the 15g Core Range with custom toppings.

In addition, a dedicated YoPRO topping bar will be provided in a private space for professional athletes to refuel, extending the brand’s honour among the elite player community.

The extensive agency program supporting the partnership, including Always Human for PR and social, Wavemaker for media, and AM Brands for shopper marketing, confirms the scale and multi-channel investment by the organisation to ensure maximum return on this Grand Slam debut.

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