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WSL Included In Latest Sky Sports Partnership

WSL Included In Latest Sky Sports Partnership

Sky Sports UK has announced an expansion to their content partnership with Snapchat, which includes the Women’s Super League (WSL).

Sky Sports, who have over 1.8 million subscribers on Snapchat, will continue to post highlights of every Premier League game, and will now publish content from every WSL match, behind-the-scenes content, clips from Soccer AM, Monday Night Football and trusted football news.

Additionally, Sky will fill content on the platform with a new WSL talk show, The Dub.

Commenting on the partnership, Sky Sports head of digital and social, Jamie Hunt, said: “We are delighted to continue our partnership with Snapchat to reach a highly engaged Gen Z community who talk about and watch sports and football on Snapchat every day.”

“The way fans experience sports has evolved – with many fans using their phones to chat with friends, celebrate wins and access behind-the scenes content during matches. This partnership is therefore a great way to reach this community where they are,” he said.

Snapchat senior international sports partnerships manager, Kahlen Macaulay, added: “We are thrilled to continue strengthening our partnership with Sky Sports to bring more iconic football and sports content to Snapchat.”

“Snapchat offers millions of fans around the world new ways to experience, celebrate and watch the best sports content – whether that’s catching up on goals from the weekend or using an AR Lens to celebrate incredible moments,” Macaulay said.

The announcement comes after Snapchat launched a content partnership with broadcaster, ITV.

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