World Rugby and Emirates Extend Global Partnership Through 2035

 World Rugby and Emirates have announced a landmark multi-tournament partnership, described as the governing body’s largest, longest, and most comprehensive to date.

The agreement strengthens a long-standing relationship, positioning Emirates as a Platinum Partner and Principal Partner of the men’s and women’s Rugby World Cups through at least 2035.

The expanded deal covers every Rugby World Cup over the next decade, including the Men’s and Women’s Rugby World Cups in Australia in 2027 and 2029, the 2031 and 2033 editions in the United States, and the men’s 2035 World Cup. It also includes all global qualifying events, embedding Emirates across the sport’s full performance pathway.

Commenting on the partnership, World Rugby CEO, Alan Gilpi, said: “The landmark deal is more than a record renewal – it is a major statement of belief in rugby’s global potential. Emirates recognises the sport’s power to unite and inspire fans worldwide.” 

Expressing his enthusiasm about the partnership, World Rugby chief revenue officer, Michel Poussau, added: “Our partnership with Emirates is one of the most recognisable in sport and we are proud of what we have achieved together since 2007.” 

Concluding his thoughts about the partnership, Emirates president, Tim Clark, noted: “Since 2007, Emirates has been a proud partner of World Rugby, and this ten-year extension, our longest yet, demonstrates our shared commitment.” 

“Rugby continues to grow worldwide, and we’re committed to amplifying that momentum by flying fans from every corner of the world to experience these tournaments live,” Clark said.

The partnership reflects the rising influence of women’s rugby following a “game-changing” Women’s Rugby World Cup in 2025.

Emirates will serve as Principal Partner of the Women’s Rugby World Cup, underlining both the commercial value and global growth of the women’s game. The airline’s iconic “Fly Better” branding will continue to feature on match officials at Rugby World Cups and international fixtures, while joint initiatives will engage fans through digital channels.

Emirates’ association with rugby began in 1987 at the Dubai Rugby Sevens and has grown into the airline’s longest-running sports sponsorship.

The partnership has been instrumental in elevating the sport’s global profile, including sponsorship of the 2011, 2015, 2019, and 2023 Men’s Rugby World Cups and the 2025 Women’s Rugby World Cup.

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