Michelob Ultra has made history by becoming the first-ever sponsor of the Women’s Sports Network, a ground-breaking 24/7 network dedicated to women’s sports.

The partnership between the beer brand and the Women’s Sports Network aims to increase representation and visibility for women in sports and close the gap in media coverage for female athletes.

The partnership between the Women’s Sports Network and Michelob Ultra will kick off with the “Michelob ULTRA Bar” on the set of Women’s Sports Network’s GAME ON highlight show throughout 2023.

GAME ON is a daily studio show powered by female voices that celebrates women’s sports for the modern sports fan.

The show covers the latest sports news, hottest topics, and current sports-adjacent pop culture.

As an official partner of the Women’s Sports Network, Michelob Ultra will have access to the network’s studio to develop franchise properties that spotlight the brand’s impact on women’s sports and highlight stories of female athletes.

The Women’s Sports Network Studio features an award-winning production team behind the network’s signature shows, including GAME ON and The World According to Sage series featuring US Open champion surfer Sage Erikson.