Women’s March Madness Ads Sold Out
The excitement for the NCAA Division I Women’s Basketball Championship is at an all-time high, and this year’s edition has drawn the attention of numerous brands, with Disney Advertising selling out of in-game sponsorship opportunities.
The 68-team tournament, which runs from March 15 to April 2, will feature 15 broadcast sponsors and almost 100 advertisers across various categories.
Aflac, Great Clips, Intuit QuickBooks, OOFOS, Under Armour, and the U.S. Army are among the advertisers who have signed up to be a part of the action.
To start the tournament, Capital One and Nissan have signed up as the Women’s Tournament Challenge sponsors. Capital One will also have a presence in the tournament’s coverage on ESPN networks, along with several other brands.
Capital One, in collaboration with the NCAA and Learfield, is back as the presenting sponsor of the NCAA Division I Women’s Basketball Championship, the Selection Special, and Women’s Final Four pregame shows on March 31 and April 2.
Invesco QQQ is also returning as the presenting sponsor of the WBCA Coaches Trophy, promoted throughout the tournament and culminating with the trophy presentation after the national championship game on April 2 at the American Airlines Center in Dallas.
AT&T returns as the presenting and halftime sponsor of The Bird & Taurasi Show, which will provide fans with a unique perspective of the final matchups, all airing on ESPN2 and simulcast on ESPN+.
Other brands returning for the competition on linear channels include Buick, CarMax, Indeed.com, Nissan, Unilever, and Werner Ladder, each having custom feature integrations throughout the telecast.
Addressable brands such as Nissan, Principal, Wendy’s, and Xfinity will sponsor live digital shows that are focused on or include women’s basketball including Bracketology, Champ Week Live, Women’s Final Four coverage on-site in Dallas, and Basketball Bonanza, respectively.
Across social, digital sponsors such as AT&T, Buick, Intuit QuickBooks, Nissan, the U.S. Army, and Wendy’s will have custom integrations on Instagram, Twitter, Snapchat, and YouTube, giving fans exclusive access to the tournament.