Wet & Forget Joins NZC as Super Smash Front-of-Shirt Partner

Iconic Kiwi business Wet & Forget has entered into a major partnership with New Zealand Cricket (NZC), becoming the front-of-shirt sponsor for the upcoming Super Smash season.

The deal is an important commercial boost for the domestic Twenty20 competition, which follows a record-breaking 2024/25 season in terms of viewership and digital engagement, confirming the tournament’s rising brand value.

The partnership sees Wet & Forget’s branding prominently featured on the front of all Super Smash team playing kits, as well as integrated across match-day, broadcast, and digital platforms throughout the 64-game competition, which runs from Boxing Day (December 26) to the finals on March 1.

Highlighting the strategic value of the alignment and noting the partnership strengthens the commercial foundation of the tournament, NZC CEO, Scott Weenink, said: “This partnership strengthens the commercial platform for Super Smash and supports our wider ambition to grow the reach and relevance of cricket across New Zealand.”

Confirming the commercial fit of the partnership, Wet & Forget CEO, Andre Gargiulo, added: “We’re incredibly proud to partner with New Zealand Cricket and to see Wet & Forget on the front of the Super Smash playing shirts this season.”

Gargiulo emphasised that cricket is part of the “fabric of Kiwi life,” which aligns perfectly with the company’s brand identity.

The continuity of the domestic competition, featuring BLACKCAPS, WHITE FERNS, and rising stars across 30 double-header match-days, provides sponsors with guaranteed, high-frequency exposure.

Furthermore, the commitment to broadcast the continuous flow of Super Smash cricket live and free on TVNZ+, TVNZ 1, and TVNZ DUKE ensures maximum audience reach, delivering strong advertising value and a significant return on the new sponsorship honour for Wet & Forget.

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