West Coast Eagles partner with Tony Barlow Menswear

The West Coast Eagles have officially announced a new partnership with Tony Barlow Menswear, naming the iconic Western Australian brand as the club’s Preferred Supplier of men’s corporate uniforms.

The agreement brings together two long-standing WA institutions, with Tony Barlow providing premium attire for the club’s AFL players, executive staff, and football department.

A fixture of the Western Australian retail landscape for over 50 years, Tony Barlow will now be responsible for the professional aesthetic of the Eagles’ representatives across all official club functions, match-day arrivals, and corporate events.

Emphasising the importance of partnering with a trusted local name, West Coast Eagles CEO, Don Pyke, said: “Tony Barlow has been a trusted name in Western Australia for generations and this partnership is a natural fit.”

“As the preferred supplier of our men’s club uniform, Tony Barlow reflects the West Coast Eagles’ commitment to elite standards, professionalism, quality and consistency,” Pyke said.

Noting that the deal formalises a long-standing connection between the two organisations, Tony Barlow state manager, Tony Piccicacco, added: “The West Coast Eagles have always been more than a Club to Tony Barlow; it’s a relationship that’s been built over many years.”

“The Eagles represent class and style on and off the field, which aligns perfectly with what Tony Barlow Menswear stands for,” Piccicacco said. 

Premium Outfitting and Tactical Branding

The partnership introduces a revamped corporate wardrobe designed for elite performance and presentation.

Key features of the new uniform include:

• Executive Attire: Key club representatives will wear a new corporate uniform consisting of 100 per cent fine wool blazers, tailored shirts, and chinos.
• Match-Day Styling: AFL players and male football department staff will transition to a coordinated look featuring Tony Barlow chinos paired with official club polos for high-visibility event and match-day appearances.
• Professional Alignment: The move to a unified, high-quality uniform is designed to reflect the club’s “elite standards” and professional consistency.

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