Washington Spirit Launches “Shop Our Spirit” Campaign to Support Female-Owned Businesses

The Washington Spirit has launched the “Shop Our Spirit” campaign in collaboration with several small businesses. This initiative aims to enhance the visibility of women-owned enterprises within the Washington D.C. Metropolitan Area.

The “Shop Our Spirit” campaign showcases a carefully curated selection of ten local businesses that align with the ethos of both the club and its players. The initiative will unfold through a combination of social media engagement, matchday activities, and off-site promotions, creating opportunities for unique interactions that benefit both the Spirit and participating businesses.

Club’s Commitment to Community Engagement

Highlighting the club’s commitment to community engagement, Vice President of Community Development for the Spirit, RaShauna Hamilton, said: “The Washington Spirit is more than a soccer club; we see ourselves as an integral part of the Washington D.C. community, and that perspective informs everything we do.”

“We are excited to collaborate with these ten remarkable women-led businesses, and we look forward to our fans and players exploring the incredible offerings they present,” Hamilton said.

Small Business Perspective

Expressing her enthusiasm for the initiative, Black Flower Market owner, Kehmari Norman, added: “BLK FLWR MRKT is thrilled to join the Shop Our Spirit campaign. Over 90% of our customers – our Flower Buds – are women,”

“making it a privilege to partake in an initiative that not only celebrates women-owned businesses but also acknowledges the contributions of women who make these enterprises successful,” Norman noted.

Collaborations illustrations

To illustrate their collaboration, the Spirit recently partnered with Black Flower Market to present floral arrangements to players Sofia Cantore and Esme Morgan, commending their achievements as Euro Champions.

The campaign also highlights a diverse range of businesses, including Femme Fatale, a retail hub that empowers women and non-binary creatives and entrepreneurs by providing a platform for unique items and hosting events and workshops.

Additionally, Others Coffee, a specialty coffee roasting company based in Washington D.C., exemplifies the artistry of coffee culture while fostering community engagement.

Overall, the “Shop Our Spirit” campaign highlights the Washington Spirit’s commitment to community involvement and the empowerment of female entrepreneurs, reinforcing an essential aspect of the club’s identity.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.