Virgin Australia Supercars Partner With Dunlop For Innovative First
The Virgin Australia Supercars Championship has partnered with Dunlop to give selected young motorsport fans a once-in-a-lifetime opportunity to represent Dunlop on the starting grid as brand ambassadors.
The innovative program, Dunlop Grid Kids, is a historic first for Virgin Supercars which is designed to enhance fan engagement and give kids a Supercars experience they will never forget.
Dunlop will work with Karting Australia (KA) to offer boys and girls aged between 12 and 16 the chance to represent Dunlop as brand ambassadors at the seven rounds of the 2019 Dunlop Super2 Series, where they will have exclusive behind the scenes access to the Supercars paddock and be amongst all the action with all the drivers and teams.
Come race time, the Dunlop Grid Kids will proudly represent Dunlop on the grid before the race and at the Dunlop Super2 podium presentations.
“Dunlop Tyres has a proud history supporting motorsport and emerging motorsport talent. We are excited to be leading the way by creating amazing experiences for Dunlop Grid Kids,” Senior Brand Manager from Goodyear & Dunlop Tyres Australia, Tony Kiernan said.
“Dunlop’s program is a fantastic chance to provide the future talent of motorsport a glimpse into the Supercars paddock where they can mingle with their heroes.”
Supercars General Manager Commercial, Jamie Black, is thrilled that Dunlop is leading the charge and committing to the family-friendly celebration that is the Supercars Championship.
“Many of these Grid Kids will have experienced the thrill of the track through their local karting clubs so to give them an experience like this on the starting grid at our events will be something they will never forget,” Black said.
The 2019 season will mark Dunlop’s 18th year supplying the Virgin Australia Supercars Championship and Dunlop Super2 Series, having extended its fifth-successive tyre contract.