Join us for the U.S. Sports Business Breakfast at Marvel Stadium. Dive deep into the multi-billion-dollar sports industry with data-driven insights from YouGov, experience a dynamic TikTok Fireside Chat with Wade Shipard, and delve into powerful panel discussions with industry mavens like Mark Zucco and high-performance expert Craig O’Shannessy. Wade Shipard is ready to share TikTok’s groundbreaking approach to sports content, evidenced by the Matildas’ stunning World Cup success. Learn how to create engaging content that wins both on and off the field! Mark Zucco, fresh from a major U.S. stadium tour, brings a wealth of knowledge on brand strategy in sports. Get the inside scoop on how the biggest names invest and succeed in this vibrant market. Craig O’Shannessy, the ‘Moneyball’ guru of tennis, will unveil the analytics that have powered athletes like Novak Djokovic and Jannik Sinner to the top. His insights are not just a game-changer for tennis, but for any sport looking to harness the power of data. Monday, 12th February | 7:00 AM – 9:30 AM | Marvel Stadium   Highlights Include:

• Exclusive Ministry of Sport Whitepaper
• In-depth U.S. sports market analysis
• Interactive sessions with sports and media heavyweights
• Networking opportunities with industry leaders

Plus, catch the Super Bowl kickoff at 10:30 AM!

Date: February 12th, 2024 Time: Doors open at 07:00am Venue: Marvel Stadium, Melbourne