Sportcast, the Italian Tennis and Padel Federation (FITP group company that manages SuperTennis TV, has announced that it has secured the exclusive media rights for the US Open in Italy.
The multi-year agreement starting from 2023 was secured by IMG and will allow Italian tennis fans to watch the Grand Slam from start to finish live on free-to-air television for the first time.
Commenting on the partnership, FITP president, Angelo Binaghi, said: “The Italian Tennis and Padel Federation continues its development policy through the promotion of great tennis in our country, and with the founding of the SuperTennis channel 15 years ago, we saw the sport of tennis brought back to our dedicated audience.”
“Alongside providing extensive coverage of Wimbledon, we are now proud to make another Tennis Grand Slam® tournament available to all Italian tennis fans.
“The US Open is a tournament that has recently provided some incredible stories, including the historic 2015 US Open final won by Flavia Pennetta over Roberta Vinci.
“The level of access that SuperTennis can provide to its viewers will only contribute to the further promotion of tennis and the increased support of our national tennis players,” Binaghi said.
USTA chief commercial officer, Kirsten Corio, SuperTennis has proven to be a trusted home for the sport in Italy.”
“With a number of Italian players at the forefront of this rising generation of talent, it’s an exciting time to begin this new partnership and we look forward to working together with SuperTennis to continue growing the audience for the US Open,” she said.
In addition to the live coverage, the SuperTenniX digital platform will provide FITP members and their subscribers the opportunity to stream all matches across the tournament. The agreement will give Italian tennis fans an unprecedented viewing experience of the US Open.
