Unibet Backs the NRLW Roosters

Unibet Australia, a long-standing partner of the Sydney Roosters, has announced an extension of its collaboration to include sponsorship for the club’s NRLW team.

This development signals a commitment towards enhancing gender equality in sport and reflects the ongoing evolution of rugby league.

With established support for the Roosters’ men’s team, Unibet’s new initiative underscores its dedication to fostering the growth of women’s sport. This strategic partnership aligns with the core values of equality, opportunity, and community engagement.

Commenting on the partnership, General Manager of Unibet, Nathan Reeves, said: “We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side.”

“This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” Reeves said.

The NRLW has witnessed remarkable growth in recent years, characterised by increased fan engagement, heightened media attention, and bolstered grassroots participation.

Unibet’s increased support aims to accelerate this positive trajectory and equip the Roosters’ female athletes with the elite-level resources and recognition they deserve.

Enthusiastically welcoming the development, Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”

The partnership was celebrated during the Roosters’ first match of the season, where they triumphed over the Warriors with a 30-6 victory.

Unibet staff, along with friends and family, were present to support the team, creating an atmosphere of solidarity with a guard of honour as the players took to the field.

Marketing Manager Belinda McNulty and the Roosters team collaborated in the off-season to ensure their partnership goes beyond mere logo placements on playing kits.

Their efforts include a launch race day, custom products for the players’ lounge, and distinct assets across LED and digital platforms, all designed to engage fans and celebrate the achievements of the defending premiers.

This partnership further solidifies Unibet’s commitment to fostering responsible, inclusive, and progressive engagement within Australian sport, paving the way for a brighter future in women’s rugby league.

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