Brands, Education, Grassroots, Sponsorship 2 min read

Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth

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In a strategic move to bolster inclusivity in youth soccer, Ultra Football has announced a 12-month partnership with Melbourne-based charity One Ball.

Through this collaboration, Ultra Football will supply kits, equipment, and resources to help children from culturally and linguistically diverse backgrounds access soccer in a welcoming environment.

One Ball, which engages children and young adults aged five to 17, has made significant strides in building an inclusive space for young soccer enthusiasts to connect and grow. The partnership with Ultra Football is poised to amplify this mission, enhancing One Ball’s capacity to provide players with essential resources.

Ultra Football’s Head of Marketing, Clare Acheson, highlighted the alignment of values between the two organisations. “We have watched One Ball grow from strength to strength. The organisation has championed what our strong team of 130+ has experienced — the positive impact of play and football in individuals’ lives,” she said.

Acheson emphasised the personal connection Ultra Football staff feel with One Ball’s work. “Kamal and his coaches embody the spirit of our mission to take football forward. We are thrilled to be working closely with them to ensure those doing meaningful work in football look and feel their best, on and off pitch,” she added.

Founded by professional footballer Kamal Ibrahim, One Ball seeks to create a nurturing environment for youth, focusing on personal development and community engagement. Ibrahim underscored the importance of access to proper equipment in fulfilling this vision. “To further our mission of inclusivity, we need uniforms and equipment to give everyone the opportunity to shine,” he explained. He believes Ultra Football’s support will expand One Ball’s reach and enhance its programs, which include the Positive Soccer and Character Strength Beyond Football programs.

From November 2024, Ultra Football will also stock One Ball’s ‘Positive Kick’ football, a training ball featuring motivational phrases. Available in sizes 3.0, 4.0, and 5.0, the ball is designed to foster a positive mindset among young players, supporting their growth both on and off the field.

With initiatives like family days, school partnerships, and end-of-season events, Ultra Football’s contributions aim to ensure One Ball’s programs continue to thrive and provide impactful experiences for youth.

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