UEFA Champions League remains on beIN Sports in MENA

BeIN Sports has secured its position as the exclusive broadcaster of the UEFA Champions League in the Middle East and North Africa (MENA) region with the announcement of a new multi-year rights deal.

This agreement ensures that beIN Sports will continue its coverage of the UEFA Champions League, alongside the Europa League, Conference League, and Women’s Champions League, through to the end of the 2026/27 season.

Commenting on the new deal, CEO of beIN MENA, Mohammed Al-Subaie, said: “With UEFA’s new competition format living up to its promise and producing huge matches from match day one, we are delighted that beIN will continue to bring this new era to our subscribers in MENA and Asia.”

Co-Managing Director of UC3, Guy-Laurent Epstein, added: “We are delighted to extend our long-standing, fruitful partnership with beIN SPORTS.”

“Thanks to their cutting-edge analysis and high-quality production levels, fans in 33 countries across the Middle East, North Africa, and Asia will continue to enjoy the new-look UEFA men’s club competitions, in addition to the exciting revamped UEFA Women’s Champions League for the next three years,” Epstein said.

As this partnership extends with UC3, a collaboration between UEFA and the European Club Association aimed at maximising UEFA’s commercial rights, signifies a strengthening of UEFA competitions in the MENA and broader Asian markets.

Additionally, beIN Sports’ reach spans 33 nations in Asia, encompassing Algeria, Egypt, Iran, Morocco, Qatar, and Saudi Arabia, as well as Southeast Asian territories like Hong Kong, Singapore, and Thailand.

The collaboration with sports marketing agency Relevant as UEFA’s global marketing and sales partner is set to further enhance the visibility of UEFA’s premier competitions, broadening their appeal to new audiences.

Since acquiring the Champions League rights in the 2012/13 season, beIN Sports has provided access to this premier tournament across 23 MENA countries and 10 Asian nations.

The ongoing relationship highlights the platform’s commitment to delivering top-tier European club football to its viewers.

A notable shift in this season’s tournament format, introduced by UEFA, has expanded the number of participating teams from 32 to 36, transitioning to an innovative eight-game league phase.

This change not only allows for an increased number of broadcasts but also provides UEFA partners with the opportunity to present a broader array of fixtures, ultimately enhancing viewer engagement and increasing overall interest in the competitions.

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