HomeAmerican FootballU.S Brands Begin To Show Superbowl Adverts

U.S Brands Begin To Show Superbowl Adverts

U.S Brands Begin To Show Superbowl Adverts

Budweiser is returning to the Super Bowl spot titled “A Clydesdale’s Journey.” With more to follow in the next week with hype from the “vanilla” to the  “hilarious” entertaining creative to all come out.

The creative concept developed from high profiled social media  owned Gary Vaynerchuk company, by VaynerMedia that focuses on a Clydesdale getting injured while jumping a fence and then shows its path toward recovery,
including overcoming setbacks, while a faithful yellow Labrador looks in on it.

The Clydesdale horse, a symbol of the Budweiser brand since 1933, and a dog, reminiscent of some past Super Bowl ads for the brand.

DraftKings, Pringles, Crypto.com are among other brands planning ads.

PepsiCo Inc. is sponsoring the half-time show which will feature Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and present a tribute to West Coast hip hop. It will be produced by Jay-Z who created half time shows featuring The Weeknd in 2021 and Jennifer Lopez and Shakira in 2020.

NFL Super Bowl Halftime Show Pepsi

NFL Super Bowl Halftime Show Pepsi

Some of the brands that will be featured include Avocados From Mexico, Crypto.com, DraftKings, FTX, Meta Platforms, NFL, NissanPringles, Quickbooks, Rakuten, SquarespaceToyota, TurboTax, Vroom and WeatherTech, according to AdWeek.

Despite a decline in audience last year, the big game is still the most watched show on television, and demand for ad units remains high.

In 2021, CBS sold 65 Super Bowl spots, with 30-second ads going for $5.6 million a pop. For 2022, NBC raised the priced of the 30-second spot to $6.5 million and sold out of its inventory except for a few holdbacks, Dan Lovinger, executive vice president of advertising sales and sponsorships at NBC Sports Group, told reporters in September.

As to why a 30-second spot in this year’s Super Bowl is worth $6.5 million, Avocados From Mexico Chief Executive Officer Alvaro Luque said the game has been “an effective way for us to connect with avocado obsessed consumers.”

Crypto derivatives exchange FTX partnered with Tom Brady, Kevin O’LearyStephen Curry and Shohei Ohtani, among others, to help build its brand in 2021.

In a year capped off by buying the naming rights to what was formerly the Staples Center in Los Angeles as part of a 20-year, $700 million deal, Crypto.com also began running a television commercial featuring actor Matt Damon.

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