Twitter to capitalise on sports content in Asia-Pacific

Increased Asian content demand and successful growth in the Asia-Pacific region has prompted Twitter to collaborate with premium sports video content providers.

FMA Indonesia, Fox Sports Asia, SBS and Stadium Astro Malaysia are a few of the 50 deals Twitter has negotiated to present live sports streaming, video highlights programming, entertainment and news.

Stadium Astro Malaysia will deliver English Premier League highlights; Uefa Champions League will be offered via FMA Indonesia, and Formula One action will also become available on Twitter through the tie-up with Fox Sports Asia.

“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetisation strategies,” Twitter’s global vice president of content partnerships, Kay Madati said.

“Asia Pacific is accelerating growth for Twitter.

“Our unique and strategic value proposition that positions Twitter as a compliment, not a competitor to traditional media companies, has delivered great success and we seek to drive forward with more live stream and premium video content partnerships in the region.”

Twitter vice president of Asia Pacific, Maya Har added: “The move strengthens Twitter’s presence and partnerships in the region, sharing with the world what’s happening right now in the Asia Pacific and for global audiences to talk about it.”