Twitter And Opendorse To Monetise Athlete Highlights
Name, Image, and likeness (NIL) marketing platform, Opendorse, and social media platform, Twitter, have expanded their partnership by allowing student-athletes to monetise their game highlights.
The deal will see the pair build on a partnership where Pac-12 students will not only be able to monetise behind-the-scenes footage, but also personalised game highlights and in-game footage through the launch of a new tool.
Twitter will also boost the publication of the monetised content throughout various sporting codes and athletes in the future, with the platform also receiving a commission on each sale.
Additionally, the marketing platform is collaborating with tech start-up, Tempe Ex, whose video tool will create highlight packages for basketball and football, which athletes will receive after each game.
Commenting on the partnership, Twitter Sports senior partner manager, David Herman, said: “Twitter has always been and will continue to act as the megaphone for athletes to use their voice.”
“Now they can leverage their most impactful moments on the field to earn meaningful NIL compensation.
“We’re thrilled to roll this program out with Pac-12 football and look forward to expanding it to sports and conferences across the country,” Herman said.
Opendorse chief executive, Blake Lawrence, added: “We’ve long imagined a world where athletes have instant access to the moments they create inside the lines of their sport.”
“NIL and Twitter Amplify tools take this concept to the next level. Now, athletes can share and monetise their moments in real-time.
“This is the future of athlete-driven marketing,” Lawrence said.
On the conference’s commitment to athletes, Pac-12 commissioner George Kliavkoff, said: “The Pac-12 is committed to providing our student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands.”
“Our partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today’s announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building,” Kliavkoff said.
Opendorse is working with more than 80,000 student-athletes by selling behind-the-scenes video content, including training tips, fan base shoutouts, providing advice to NIL legislation and market value and endorsements.
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