Twitter And FOX SPORTS Partner For 2019 FIFA Women’s World Cup
Following their partnership during the 2018 FIFA World Cup, Twitter and Fox Sports have announced they are teaming up on video content for the 2019 FIFA Women’s World Cup in France this summer.
During live matches, FOX Sports’ Twitter feeds will again post every tournament goal just moments after it is scored, whilst Pre-tournament content will be added to this year’s agreement, offering one-of-a-kind access to the U.S. Women’s National team’s SheBelieves Cup journey in March.
The premise is the same as the original program: It’ll be live-streamed on Twitter, feature match previews, recaps, highlights, guest appearances and, naturally, the best tweets from users across the site.
The new deal also includes weekly in-tournament Q&As with FOX Sports talent and athletes, whilst also including FIFA World Cup™-specific Twitter Moments.
“As the leader in live sports, FOX Sports will be bringing fans the seminal event of the summer – Team USA’s attempt to become back-to-back FIFA Women’s World Cup champions,” EVP Digital for FOX Sports, David Katz said.
“After an amazing 2018 World Cup with Twitter that exceeded expectations, we are thrilled to expand our partnership to bring soccer fans closer to the storylines and personalities that will captivate them.”
Coverage of the SheBelieves Cup will include feature moments and action from the Brazilian, English, and Japanese national teams, with U.S. national team players, international athletes, interviews, and key moments posted on Fox Sports’ Twitter feeds.
“We are excited to partner again with Fox Sports to bring the very best premium content from the FIFA Women’s World Cup France 2019 and the US Women’s National Team to Twitter alongside the passionate soccer conversation,” Twitter’s global head of content partnerships, Kay Madati, said in the press release.
“After last summer’s successful Twitter/Fox Sports programming collaboration, this expanded effort will bring our engaged audience even closer to the action and top stories from this seminal event in France.”
In 2015, the Women’s World Cup had a record-breaking 750 million viewers, including 25.4 million during the final between the US and Japan.
For both Twitter and Fox Sports, these numbers present a great opportunity to create a social-video franchise out of FIFA World Cup Now.