Turnstile, a leader in the provision of fair market valuation of sponsorships, has announced its expansion into the US with a New York office.

The new office will complement the existing offices in the UK and Australia, where Turnstile has worked to provide data and real market rates for sponsorships for Formula One, FIFA, Formula E, ICC, Manchester City, Arsenal and HSBC.

Commenting on the new office, Turnstile general manager, Dan Gaunt, said: “The launch of an office in the United States is another important milestone in our goal to build a global pricing standard for sponsorship.”

“The major US professional leagues are in an exciting period of sponsorship growth as they allow franchises to commercialise their Intellectual Property outside of local markets.

“Our unrivalled Intellectual Property pricing benchmarks will help both buyers and sellers of sponsorship understand the value of these properties across global markets.

“Domestically, US properties have traditionally been less reliant on pure logo exposure and our holistic valuation methodology will better capture the value created by sponsorships,” he said.

The company has already commenced its hiring process for customer success, sales and marketing roles in the US.