Totality Secures Three-Year Partnership with Allianz Stadium in Major Australian Market Expansion

Totality, the global multi-asset investment platform (formerly known as Saxo Australia), has announced a landmark three-year partnership with Allianz Stadium, Sydney’s premier 42,500-seat rectangular venue.

Serving as the Official Online Trading Partner, Totality’s branding will take center stage at one of the nation’s busiest sporting and entertainment hubs through at least the end of 2028.

The partnership, which officially commenced on January 1, 2026, positions the brand in front of more than one million annual visitors.

The agreement includes high-visibility digital signage during home games for the Sydney Roosters (NRL), NSW Waratahs (Super Rugby), and Sydney FC (A-League), as well as international fixtures featuring the Matildas, Socceroos, and Wallabies.

Totality’s Market Entry

For Totality, the alliance is a cornerstone of its Australian rebranding and market entry strategy.

CEO of Totality, Rasmus Korfits, highlighted the venue’s iconic status as the perfect vehicle to introduce their suite of 71,000+ investment instruments to a “globally-minded” retail and institutional audience.

Venues NSW General Manager – Commercial, Matt Hart, welcomed the firm to the fold, noting the synergy between Totality’s drive for innovation and the state-of-the-art facilities at Moore Park.

Beyond the stadium bowl, the Totality brand will also feature prominently in the adjoining Sporting Club of Sydney fitness centre, engaging with the venue’s elite member base.

Upcoming Events at Allianz Stadium (March 2026)

Fans attending the stadium over the next two weeks will see the new Totality branding debut across three major sporting codes:

The partnership arrives as Allianz Stadium prepares for a massive year, which will culminate in hosting the 2026 Rugby League World Cup Semi-Finals in November. 

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