Topic: Sponsorship

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Under Armour Signs Finn Callaghan as First Male AFL Brand Ambassador

Under Armour has announced a multi-year partnership with GWS Giants midfielder Finn Callaghan,...

April 30, 2026
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Coca-Cola Australia Returns as Official NRL and NRLW Beverage Partner

Coca-Cola Australia has announced a landmark three-year partnership with the National Rugby League...

April 29, 2026
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Salt Property Joins Newcastle Knights NRLW as Back of Shorts Partner

The nib Newcastle Knights have announced a strategic two-year partnership with Salt Property,...

April 29, 2026
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Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner

Formula 1® has today announced a multi-year partnership with Marsh, a global leader...

April 29, 2026
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JPMorganChase Secures Landmark Global Partnership with IOC and LA28

JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The...

April 29, 2026
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Budweiser Unveils “Let It Pour” Platform for FIFA World Cup 2026™ Featuring Haaland and Klopp

Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, has launched...

April 29, 2026
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BMD Joins Forces with Melbourne Storm Female Pathways in Two-Year Deal

The Melbourne Storm has announced a two-year partnership with BMD, appointing the engineering...

April 29, 2026
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Powerbay Confirmed as Major Partner of Melbourne Mavericks Reserves

To coincide with the commencement of the 2026 Super Netball Reserves season, Powerbay...

April 28, 2026
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Gold Coast SUNS Partner with SOLO Energy

The Gold Coast SUNS have officially announced a partnership with SOLO Energy, designating...

April 28, 2026
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Adelaide 36ers and BHP Expand Partnership to Deliver Regional Social Value

The Adelaide 36ers have announced an extension of their partnership with BHP, a...

April 28, 2026
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ONE Championship Partners with CAA Brand Management for Asia-Wide Licensing

ONE Championship™ (ONE) has officially appointed CAA Brand Management as its exclusive licensing agent...

April 27, 2026
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AFL and Colgate Extend Partnership with New “Colgate Red Carpet” Naming Rights

The AFL has announced a multi-year extension of its partnership with Colgate, reinforcing...

April 27, 2026
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Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency

The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...

April 27, 2026
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Coastal Property Agents Secures Naming Rights for Gold Coast Pro Trials

The World Surf League (WSL) has announced an expanded partnership with Coastal Property...

April 27, 2026
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SportWest and Camerahouse Leederville Renew WA Sport Awards Partnership

SportWest has officially announced a two-year extension of its partnership with Camerahouse Leederville....

April 24, 2026

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