Topic: Sponsorship
Macarthur FC Extends Apparel Partnership with Kelme for Three Years
A-Leagues club Macarthur FC has announced a three-year extension of its apparel partnership...
September 12, 2024
Rolex Expands Golf Legacy, Becoming Major Partner of PGA Australia
The PGA of Australia has announced Rolex as its new Major Partner, positioning...
September 11, 2024
Lenovo Expands Formula 1 Partnership as Global Partner from 2025
Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...
September 6, 2024
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
September 5, 2024
Marriott Bonvoy Lounge Elevates VIP Experience at Boost Mobile Gold Coast 500
Supercars has announced a prestigious new partnership with Marriott Bonvoy, debuting the Marriott...
September 4, 2024
Crown Secures Naming Rights for Oaks Day and Makybe Diva Stakes Day
Crown Resorts has secured the naming rights for two key events in the...
September 4, 2024
Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty
Bumble, the women-first social networking app, is doubling down on its commitment to...
August 27, 2024
ATP Tour Achieves Record Sponsorship Growth in 2024
The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...
August 26, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
Jack Harlow Joins Growing List of Celebrity Investors in NWSL
Grammy-nominated rapper Jack Harlow has become the latest high-profile figure to invest in...
August 21, 2024
Brisbane Bullets and TAFE Queensland Launch New Institute of Sport and Business
The Brisbane Bullets, in collaboration with TAFE Queensland, have announced the creation of...
August 19, 2024
FBL Sport and Shyla Heal Launch Australia’s First Female Signature Basketball Shoe
FBL Sport, an Adelaide-based basketball footwear and clothing brand, has partnered with basketball...
August 16, 2024
Brisbane Roar Welcomes Elite Supplements as New Silver Partner
Brisbane Roar has announced a new partnership with Elite Supplements, which joins the...
August 15, 2024
NBA Star Kevin Durant Buys Minority Stake in Paris Saint-Germain
In a significant move that bridges the worlds of basketball and football, NBA...
August 15, 2024
Saudi Arabia Opens Bidding for Six Football Clubs
Saudi Arabia continues to accelerate its influence in global football with the sale...
August 15, 2024
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