Topic: Sponsorship
AB InBev Secures Global FIFA Extension to Anchor World Cup Sponsorship Through 2030
Anheuser-Busch InBev (AB InBev) and FIFA have announced a significant extension of their...
June 11, 2026
Rugby Australia Secures R.M.Williams Extension Through 2029
Rugby Australia has locked in a major commercial renewal with iconic bush outfitter...
June 11, 2026
Peoplecare Health Insurance Underwrite Female Pathways
The Parramatta Eels have finalised a major commercial partnership with Peoplecare, securing the...
June 11, 2026
KFC Locks in Long-Term Future with Canterbury-Bankstown Bulldogs Until 2028
The Canterbury-Bankstown Bulldogs have finalised a three-year partnership extension with fast-food giant KFC...
June 10, 2026
PGA TOUR and DP World Tour partner with Golf Australia to elevate Open
Golf Australia has locked in a three-year partnership with the PGA TOUR and...
June 10, 2026
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
June 9, 2026
FIFA Names Salesforce Official Tournament Supporter for 2026 and 2027 World Cups
FIFA has officially announced a landmark partnership with the world's leading agentic customer...
June 8, 2026
Aurizon Extends Partnership with Queensland Firebirds Through to 2029
Netball Queensland and the Queensland Firebirds have officially finalised a major long-term commercial...
June 8, 2026
Rabbitohs Institute Partners with Viva Leisure to Provide Students Fitness Access and Industry Experience
South Sydney's Rabbitohs Institute has announced a partnership with Viva Leisure that provides...
June 8, 2026
Las Vegas Grand Prix generates $3.2 billion economic impact as F1 extends contract through 2037
Formula 1 has extended the Las Vegas Grand Prix contract through 2037, securing...
June 8, 2026
AFL and DiDi Announce Multi-Year Partnership Extension Through 2027
The Australian Football League (AFL) has officially announced a multi-year partnership extension with...
June 5, 2026
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
June 4, 2026
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
June 4, 2026
Gillette Named Official Shaving Partner of ASEAN Hyundai Cup™ 2026
The ASEAN Football Federation (AFF) has announced Gillette as the Official Shaving Partner...
June 4, 2026
Stephen Curry Signs Landmark Global Endorsement Deal with Li-Ning
Golden State Warriors superstar Stephen Curry has officially signed a major endorsement agreement...
June 3, 2026
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.