Topic: Sponsorship

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Paris Saint-Germain Formalises Multi-Year Global Automotive Partnership with BYD

Paris Saint-Germain has announced a global partnership with BYD, the world's largest manufacturer...

July 17, 2026
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Cricket NSW and Belgravia Apparel Announce Expanded Multi-Year Strategic Partnership

Cricket NSW has announced partnership with global sportswear leader New Balance and its...

July 17, 2026
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NBA and WNBA Secure Multi-Year Global Partnership with TikTok

The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have...

July 17, 2026
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Collingwood Football Club Appoints DTMF Group as Official Commercial Cleaning Partner

The Collingwood Football Club has announced a partnership with DTMF Group, naming the...

July 17, 2026
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New Zealand Team Expands Commercial Whānau with Several Premium Partnerships

The New Zealand Team has announced a robust group of "Premium Partners" to support...

July 16, 2026
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Premier Padel and Fanatics Announce Landmark Multi-Year Global Licensing Partnership

Premier Padel, the world’s leading professional padel tour, has entered into a significant...

July 16, 2026
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New Zealand Government Commits Funding to ‘100 Years of Unity through Sport’ Program

The New Zealand Government has announced an investment from the Events Boost Fund...

July 16, 2026
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Basketball Australia Enters Four-Year Strategic Partnership with Chinese Basketball Association

Basketball Australia has signed a landmark four-year Memorandum of Understanding (MOU) with the...

July 16, 2026
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Louis Vuitton Named Official Supplier and Branded Licensee for FIFA World Cup 2026™

Louis Vuitton has solidified its long-standing partnership with FIFA, being officially appointed as...

July 16, 2026
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Vaseline Named Official Nipple Protector of the TCS Sydney Marathon

TCS Sydney Marathon has announce that Vaseline has been appointed as the event's...

July 15, 2026
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Picklr ANZ Secures JOOLA as Major Equipment Partner to Accelerate Regional Growth

Picklr ANZ has announced a multi-year partnership with global pickleball equipment leader JOOLA,...

July 15, 2026
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Juventus Extends Strategic Partnership with Cygames to Boost Digital Entertainment Strategy

Juventus has confirmed the extension of its partnership with Japanese entertainment giant Cygames...

July 14, 2026
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ASICS teams up with Western Sydney Wanderers FC

ASICS has officially joined forces with Western Sydney Wanderers FC, securing a new...

July 14, 2026
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Ajax Extends Olympia Partnership Until 2029 With Continued Focus on Grassroots

Dutch football powerhouse Ajax has confirmed the extension of its partnership with employment...

July 14, 2026
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Medibank Teams Up with the AFL’s Ahead of the Game

Health insurer, Medibank, has deepened its commitment to the Australian sporting landscape by...

July 14, 2026

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