Topic: Sponsorship
PGA TOUR and DP World Tour partner with Golf Australia to elevate Open
Golf Australia has locked in a three-year partnership with the PGA TOUR and...
June 10, 2026
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
June 9, 2026
FIFA Names Salesforce Official Tournament Supporter for 2026 and 2027 World Cups
FIFA has officially announced a landmark partnership with the world's leading agentic customer...
June 8, 2026
Aurizon Extends Partnership with Queensland Firebirds Through to 2029
Netball Queensland and the Queensland Firebirds have officially finalised a major long-term commercial...
June 8, 2026
Rabbitohs Institute Partners with Viva Leisure to Provide Students Fitness Access and Industry Experience
South Sydney's Rabbitohs Institute has announced a partnership with Viva Leisure that provides...
June 8, 2026
Las Vegas Grand Prix generates $3.2 billion economic impact as F1 extends contract through 2037
Formula 1 has extended the Las Vegas Grand Prix contract through 2037, securing...
June 8, 2026
AFL and DiDi Announce Multi-Year Partnership Extension Through 2027
The Australian Football League (AFL) has officially announced a multi-year partnership extension with...
June 5, 2026
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
June 4, 2026
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
June 4, 2026
Gillette Named Official Shaving Partner of ASEAN Hyundai Cup™ 2026
The ASEAN Football Federation (AFF) has announced Gillette as the Official Shaving Partner...
June 4, 2026
Stephen Curry Signs Landmark Global Endorsement Deal with Li-Ning
Golden State Warriors superstar Stephen Curry has officially signed a major endorsement agreement...
June 3, 2026
M.J. Bale Announce Partnership Extension with Football Australiia for 2026 World Cup Campaign
Football Australia has announced a partnership extension with prominent Australian menswear brand M.J....
June 3, 2026
Tim Cahill Backs Sports Tech Startup Nardo in $1 Million Pre-Seed Funding Round
Former Socceroo and Australian football icon Tim Cahill has officially joined Australian sports...
June 1, 2026
Nike and BTS Unveil Global Customisation and Merch Partnership
Nike has announced a partnership with international pop music icons BTS to launch...
May 29, 2026
Gucci Rebrands Alpine in Formula One Title Partnership from 2027
Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...
May 29, 2026
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