The Los Angeles Rams and Uber Eats introduced a groundbreaking augmented reality (AR)...
November 21, 2024UFC has announced IBM as its first-ever official artificial intelligence (AI) partner, leveraging...
November 19, 2024Formula 1 has announced KitKat as its official chocolate bar partner in a...
November 18, 2024In a significant move for female sport, the Gold Industry Group has committed...
November 15, 2024Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has...
November 15, 2024Cricket Australia has entered into a three-year partnership with UNICEF Australia, focusing on...
November 15, 2024FIFA has unveiled the official trophy for the 2025 FIFA Club World Cup,...
November 15, 2024As the 2025 pre-season period approaches, Australian sports teams are securing valuable sponsorships...
November 15, 2024Skechers, long recognised as a lifestyle footwear brand, is making significant moves into...
November 11, 2024In a strategic partnership aimed at elevating athlete performance, Australian-based M5 Triathlon...
November 11, 2024The National Rugby League (NRL) has entered a strategic two-year partnership with JD...
November 8, 2024Fox Corporation has reached a new high-water mark, selling out all ad slots...
November 7, 2024Ticketek has renewed its long-standing partnership with Brisbane’s iconic Suncorp Stadium for an...
November 1, 2024In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
November 1, 2024St. Louis CITY SC has entered into a naming rights agreement with Energizer...
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